Lots of people have been asking me lately about the demographics about YouTube users (age, median income, gender). Here are some recent stats you’ll want in your “back pocket.” According to the YouTube “fact sheet”: Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one…
If I created a Yahoo group about online-video marketing, would anyone join? Well I did.
According to some analysis by jischinger, the afro on your masthead image can increase sales by 74.5 percent.
Alright, half of you want to talk about poop and farts, and really don’t care about online advertising. But I know a few of you digital marketing and online video lovers are RSSing this blog quietely. And I need your help. I’m drafting a really interesting piece that compares online-video promotion (not prerolls or overlays,…
Last night I took my first improv class at UCB Theater (founded by Amy Poehler and others in 1996). Part of the “homework” is to see two performances before the class ends and we do a show on August 30. I’ve always been enchanted by improv comics, and was especially intrigued by a former co-worker…
YouTube is debuting “call to action” overlays, which have some interesting applications for marketers and advertisers. This post dispels some confusion about this offering, and gives you tips to make stinkin’ amount of money on this functionality until everyone else catches up. For some reason advertisers and marketers thought this functionality was already possible, but…