The Internet’s New “Viral Video Villain”

I’ve been called everything from a sellout to Satan (this video is the best hater video I’ve ever seen, and features me with a sign “Will Video for Souls” as I transform into Lucifer). So it gives me some relief to know that the online-video community has found a new Osama.

His name is Dan Ackerman Greenberg, and his lightening rod was a ‘guest post’ he wrote for TechCrunch that generated nearly 500 comments (mostly negative) and incensed me into writing this post about how to bust cheats.

I hereby dub him the “Most Despised Guy of Online Video Since ZeFrank,” and have parked www.ViralVideoVillain.com to redirect to his profile. My way of pouring oil on the fire that happens to not be burning me.

Favorite comments:

1. What next, an article on how to make money from stock market scams and flogging dodgy pills?
2. Idiot. The reason your trickery is necessary that your venal predecessors in advertising have burned their credibility in other media already. And now here you are, a leech on a new medium, feeding off the trust that other people have built up. Pathetic.
3. I wonder how many of these comments are employees from his office “creating controversy”

At issue was the ethics of Greenberg’s strategies to get promotional videos a viral-video injection. While some techniques were legitimate (careful titling and selection of thumbnails), his piece boasted some bottom-feeder approaches like rigging comments via sock-puppet accounts. The backlash was so severe it prompted Greenberg to convince TechCrunch’s Michael Arrington to give him a “another word” in this post that has already generated about 150 comments.

• Greenberg says: “The original post was framed quite differently, but after going through the TechCrunch editorial filter, it ended up sounding like a tell-all about our shady business practices.”
• Arrington responds: “I am not aware of the edits that were made to his original post, but we are reviewing it now to see if any changes altered the original meaning. It is a fairly serious allegation, and we will follow up appropriately.”

(Insert screeching-cat sound effect here).

Meanwhile my less controversial but broadly distributed Advertising Age piece on “Ten Lessons for Marketers Using Viral Video” was either perfectly or horribly timed. I knew I should have advocated Lisa Nova spamming to get views.

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