Similar Posts

|

Economy Pushes Advertisers to UGC (user generated content)

ByNalts

Remember my post about 10 reasons online-video advertising (the smart ways) will be recession proof? Here’s something written days later, and worth reading. Good for creators worrying about your revenue in 2009, or advertisers looking how to spread your 2009 spending… From Jack Meyers’ media report. “Marketers need to determine how they can put less money…

The Ultimate Challenge to Video Creators: Intimacy Versus Popularity

ByNalts

Yesterday I urged marketers to pursue niches instead of wildly popular videos. But if video creators pursue small niches, their videos will get fewer views, and they’ll therefore make less money via YouTube’s Partner program (which shares ad revenues based not on the appeal of the videos but the total view count). Ideally creators will…

| | | | | |

Best Consumer-Generated Advertising?

ByNalts

What’s your favorite consumer-generated advertisement? (See Joseph Jaffe’s dated but comprehensive iMediaConnection article to get a better understanding of what CGA is). A classic is when iPod lover and teacher George Masters creates his own online campaign for Apple iPod. HappySlip’s Mac Beautiful is one of my favorites, and it was seen more than a…

5 Comments

  2. The hands with the writing on the fingers was used in “The Blues Brothers”, “Fight Club” and “Cape Fear”. Perhaps the heiroglyphics means that the blues brother (the two YouTube founders) find themselves in a fight club (copyright infringement battle) that they cape fear (would rather avoid the cigar-smoking, laughing man in the movie theater).

Comments are closed.