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Advertisers Like “YouTube Safe” Content: So…

ByNalts

Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code…

Should Agencies Fear Others Making Video Spots?

ByNalts

It’s time to change the way advertising agency holding companies source video content. First some background: Advertising agency holding companies ignored the web for 5-10 years, allowing a flurry of website production companies to evolve into full-service “digital agencies of record.” They finally developed small web agencies internally, and then realized they needed to acquire…

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Is Online-Video Advertising, PR or Marketing?

ByNalts

I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…

70 Comments

  1. Wllv lgo4fud cmmnets lso brkn?

    See that? That was a conceptual joke that was. And YouTube comments were wonky as hell yesterday, but are back to “hate mail” levels today.

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