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Murketing is a New Word. Let’s Use it Correctly.

ByNalts

NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…

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Wanted: New Marketing Skills for 2007

ByNalts

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

12 Comments

  1. Are you trying to say that we’re on a roll?

    Methinks this is more a canorous wharfage transubstantiating concinnity.

  8. Come on, Nalts! You can’t pin this one entirely on us! You need to give to get! Possibly throw us a couple new posts mentioning us by name! I can’t speak for the rest of the back-row, but I know that usually inspires me to write a “quirky and kooky” comment!

  9. I cannot be inspired, I’m playing the mediocre guy in the front row. I only do two bathroom breaks and one popcorn refill per post!

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