Similar Posts

| | |

Veoh Goes with Brightroll to Support Ad-Share Model

ByNalts

A letter from Veoh: In the coming months, Veoh will be launching advertising and revenue sharing with Pro Publishers. We are building our own advertising technology to suit the needs of our publishers and audience, but in the meantime, we have decided to investigate external possibilities. Over the next week, we will run a trial…

|

How to Turn a Viral Video Blunder Into a Public Relations Nightmare

ByNalts

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…