What Ever Happened to CurrentTV

ByNalts

googlecurrent.jpgRemember the Al Gore channel, CurrentTV? It's still got a website, but I sure haven't heard much about it lately. Also check out Google Current…

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Online Video Ads Not Sustainable for the Long Term

ByNalts

Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…

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Target Persona of Each Popular Video Site

ByNalts

The real test of a video site’s audience is what videos are featured or highly rated. This analysis by Steve Bryant of ReelPopBlog shows the top video of each site. Partially fueled by this research and partially from my own vast experience of getting lost in these sites, here is… Nalts‘ analysis on the “persona”…

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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

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Another Ranking of Top 10 Video Sites

ByNalts

Here’s another ranking of top video sites (by LightReading.com). I’m reminded that it’s probably time for me to update my ranking of the top revenue-sharings sites. I admire LightReading’s thorough review, but I’m surprised that it overlooked the fundamental differences in business models between these sites. I suppose LightReading is an infrastructure site that is…