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The Onion Lampoons Viral. Tide Runs With It.

ByNalts

Last week, The Onion ran a wonderfully fictitious article by “Fred Hammond, Director of Digital Video and Social-Media Ad Integration, Tide Detergent.” Onion, you had me at hello. The desperately hipster editorial promotes his own low-involvement brand, and all of the cool (yet faux) social-media programs that try to engage Tide customers. Clearly Fred has read…

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Will the “Video Revolution” Be As Muted as the “Audio Revolution”?

ByNalts

My friend Jack wrote this rant about online videos, and he said I could steal it. Click "more" below for the entire piece. Here are some highlights. The revolution will be televised; but its just seems we needed to wait untill the television is really a large flat-panel LCD monitor with a PC hooked into…

Ben Folds’ “Ashlee Simpson Moment” is Prank On Fans

ByNalts

Ben Folds’ fans in the sold-out Hammerstein Ballroom (NYC) show last weekend thought the musician was having an Ashlee Simpson lip sync moment. Folds’ song began skipping on CD and the band had to restart the opening (see video). Finally, Folds’ drummer and guitarist marched off the stage in frustration. Turns out the moment was…

DIY Guide to Viral Video

ByNalts

The law, friends. Take out your #2 pencils and steno pads. You’re about the learn The Nalts/Murphy “Inverse Creation & Consumption” Law. And you can get a free copy of my book, which doubles as a decorative monitor stand. The gal pictured above — contorted like a memorable scene from Exorcist — is journalist, speaker and…