Amy Winehouse Fail: Belgrade

This collaboration video by YouTubers (in which I’m included) is a great example of the power of YouTube’s community. When Xgobobeanx was given the runaround by Mac, her frustration led to this video. As I said in my clip (which appears at the end of this clip), “Apple has an obligation to treat every customer…

This week I saw my first YouTube heat map (which shows yellow and red around the places eyes typically go). YouTube has one of these eye-measurement devices in its office, and I really wanted to try it… but was afraid they’d catch my eyes looking at the wrong thumbnails… if you know what I mean….

We surveyed. You answered. The results…

A “just in time” viral video to promote The Guardian. I think we’ll see a lot more of these. An easy way to get viral is to create something topical and quick. For advertisers and marketers, this means accelerating approval processes, shooting quickly, and giving the creative agency some freedom to move FAST.