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Brands Looking for Good Video Content Are Smoking Acid

ByNalts

It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when branded entertainment became vogue, someone smoked bad acid and promoted a ridiculous concept. Get the sponsor before launching a show, and sell ’em based on…

Value Not Viral

ByNalts

A couple weeks ago I was at General Mills speaking to marketers along side the Pillsbury Doughboy. Come to think of it, it was a lady who marketed the little fella’s crescent rolls. But I prefer the first way I recalled it, so roll with me. Somehow along the way I stopped using “entertaining” and “educational,”…

13 Comments

  3. hmmm i wonder if you would get sued if you changed the title of your book…. *wipes smarmite on this comment*

  4. Omg I can’t believe you used the word ‘smarmiest’. I love a man with a big vocabulary.

  5. I think that guy needs some advice from page 356. Bad editing. That video is waaaaay too long.

  8. I’m a big fan of Nalts and also a purchaser of his book last year. I also had the opportunity to work with the four co-authors of “Video Marketing for Dummies” on the production of their book. Not only are they quite complementary, but good reads. I’d add these two, plus Steve Garfield’s and Greg Jarboe’s to the video marketer’s book shelf. If you’d like a video overview of the book with a customer example, you can find it at http://www.pixability.com/pixabilitytv#pixtv20.

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