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Using Serialized Video to Engage and Promote

ByNalts

lb.jpgLonelyBloggers.com, a dating website, has produced a video series to help create word-of-mouth marketing.

Online viewers likely index highly among LonelyBlogger’s target customers. More importantly, the video series is entertaining (humorous, dramatic and sexy) and not just promotional.

In this first of seven videos, a video-production team approach Kyle and his girlfriend to allow them full “behind the scenes” access to their home. For a budget of $5,000 the company is now engaging thousands of its target customers.

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Revver Launches Video Responses

ByNalts

Revver is now facilitating video responses, a vehicle that helped propel YouTube’s community. The feature allows a  viewer to react to a video via their own and attach it similarly to a comment. HappySlip, a prominent YouTuber who powers her website’s videos via Revver, announced the feature. The company is also now offering pre-roll ads…

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Another Ranking of Top 10 Video Sites

ByNalts

Here’s another ranking of top video sites (by LightReading.com). I’m reminded that it’s probably time for me to update my ranking of the top revenue-sharings sites. I admire LightReading’s thorough review, but I’m surprised that it overlooked the fundamental differences in business models between these sites. I suppose LightReading is an infrastructure site that is…

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The Google vs. Viacom Debate

ByNalts

Yesterday’s post about Viacom suing Google brought a couple dozen fantastic debate points. You can rest assured that Viacom’s public relations team is doing a “word of mouth” audit (using Buzzmetrics or another player) and that your quotes are being read by nervous spokespeople. I was amused by at Slashdot in which one individual suggested…

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YouTube Founders Ban Employees from Watching YouTube

ByNalts

In an unprecedented moment corporate irony, YouTube Founders Chad Hurley and the other guy appeared on ABC’s Good Morning America today. They told Diane Sawyer that they sometimes lock employees from surfing YouTube since it’s hard to get work done while watching the viral videos. The interview was to kickoff a new segment on GMA that…

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Terrific Post on Engadget About Online Videos & Money Making

ByNalts

I love this post from Engadget. It's about YouTube and its costs and profitability. Engadget estimates that YouTube probably pays about a million a month in broadband. Given that it has recent funding of about $8 million, it's only bought itself the summer to show that it can profit. Engadget traces the history of sites…

5 Comments

  2. It might be geeky but it’s definately a good way to meet people. I know a few people that are still in relationships for years with people they met online at first and then began seeing each other after a few months of just talking online. I personally haven’t tried it yet but with the luck I’ve had with women it’s looking like a really good alternative to the dating scene today. Way too many crazy people out there and for some reason they all tend to be women I meet and try to get to know. 🙂

  3. TrippleHelix is just throwing stones because he’s about 80% more likely to meet his future spouse on YouTube or Stickam than in real life.

  4. this was interesting. The guy in the video, I thought he was a women at first, the girls mother. Seems cheezy – I did notice they favorited Nalts channel first. You got stock in this company Kevin? To be honest, seems too fake for my tastes, I kept thinking a little 70’s porn music and I wouldn’t know the difference. Sorry, a little too canned for me. Where’s Malki?

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