Axe is going quite a bit sexier this year with the “hot Christmas” video greeting card. You can personalize it on Facebook. Two girls in lingerie or bathing suits, and they’re riding a mechanical deer. I’m going to have to say it’s far more interesting than a dude in a towel… even if the special effects and quirky attitude are missing.
Forrester Research’s Peter Kim posts the following: when will fame alone not be enough for CGM? As more people see opportunities for fame AND fortune – via sites like Revver, fake videos like lonelygirl15, or billboards for Court TV, is there a “tragedy of the CGM commons” in the making? The tragedy of the commons…
Who would have thought that a few hundred dollars worth of Diet Coke and Mentos could turn into $30,000? According to this Wall Street Journal article, viral videos — which featuring explosive shots of Mentos mixed with Diet Coke — http://www.eepybird.com/ have generated several million of views. This is not uncommon for YouTube, but it's a…
It’s back to school time! You can tell by the slower commute as you simmer behind dozens of school buses. The other cue is the frantic squirrels. In the Northeast, squirrels sense “back to school” time as their last opportunity to burry nuts. This puts the rodents into a wild fit, in which they often run…
Brett Slater (Slaters Garage) was doing radio production, song writing and voiceovers about a year ago. Now he’s integrated simple video into his mix, and is sweeping up contests one after another. How does he do it? Check out his seven commandments for winning a video contest. I’ll tease you with three: Thou shalt be…
It will take a while for online-video to substentially chang news and polotics, but we’re already well on our way. Have you cheked out the “highest ratid” and “most viewed” sections of YouTube.com? Its bloated with debates about polotecs, and it’s only going to grow between now and Novembre. Mike Gravel, the former Senator of…
Almost every interview I do, someone asks how I got started in online video. The reality is that I’ve been making short videos since I was in highschool, and most of them are still sitting in the basement on deteriating VHS tapes. Except Attack of the Killer Slinky. But online video for me started almost…
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oh just so WRONG! is it deer poop?
Not quite happy on leaving Axe accessing my personal info, is this kind of campaign still increasing sales?