Axe is going quite a bit sexier this year with the “hot Christmas” video greeting card. You can personalize it on Facebook. Two girls in lingerie or bathing suits, and they’re riding a mechanical deer. I’m going to have to say it’s far more interesting than a dude in a towel… even if the special effects and quirky attitude are missing.
I can’t find the clip. But apparently Samsung is planning to take action regarding a clip that features a Japanese woman snapping a Slimmline phone in half with her fingers. My guess is that statement will increase the views of this video by 4000 percent. I wonder if they’re being advised by the same PR…
Thanks YouTube for giving us the ability to link directly to a portion of a video. TechCrunch reports that it’s this easy: Just add the following after the video’s URL: #t=1m45s (where the number prior to m is minute, and before s is seconds). So let’s take my most popular video, which has a long…
If you’re creating online video, and hoping to make money… there’s someone holding your fate in her hands. She’s the media buyer. She decides what online sites (and possibly what online videos) a marketer uses to advertise. The media buyer role, reports B to B, used to be reserved for “newcomers or hangers-on.” Now it’s…
What happens when you have go glide a camera along a giant table of entres and deserts, and the director keeps saying “keep low.” Smack- the camera hits a creme puffs, and a few other sweets before the spot is done. “A Funny Thing Happened on the Way to the Profiterole,” an article in the…
In a YouTube binge, NewTeeVee writer Liz Shannon Miller is rounding up some major online-video news: Chad Vader was aquired by Babelgum Next New Network is going fitness (Click Fitness) Revision3 has an iPhone App (just in time- I hear iPhones are gonna be big) and Michael Buckley got Lasik surgery. What next? A transplant?…
I’ve long preached to fellow marketers that consumer-generated media means they no longer exclusively manage their brand. Part of marketing today means that a viral YouTube video can eclipse even the most crafted marketing and public relations campaign. Sure this has been an issue since I invented the Internet, but the easy sharing of video…
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oh just so WRONG! is it deer poop?
Not quite happy on leaving Axe accessing my personal info, is this kind of campaign still increasing sales?