Twas the Night Before Christmas: Celebrity Impressions
What if celebrities teamed up for a reading of “Twas the Night Before Christmas?” Enjoy Jim Meskimen helping us envision it.
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Who Benefits from Online-Video Boom?
ByNalts
While the online-video space is expected to grow more than 40% annually for the next three years (eMarketer), an AdAge article today reminds us that the boom isn’t “evenly distributed,” with two companies as the primary recipients of shifting advertising dollars. The online-video market was about $1.8 billion last year, with half of that going to…
Here’s Me Ripping Your Stupid Form and Giggling
ByNalts
The next time someone hands you a form to complete (or a parking ticket or bill), may I suggest you pull out this viral video on your smartphone? Play it, giggle, and watch them crumble. Rip. Giggle. RIP. Giggle. RIPPPPPP… GIGGLE.
Why Nobody Clicks Ads
ByNalts
Thanks Jan for sending over this article titles, “Do You Know Why Nobody Is Clicking Your Ads.” http://www.mequoda.com/articles/web-advertising/do-you-know-why-users-arent-clicking-on-your-ads It’s true that ad units generally decrease on interaction rates as people get used to them. The article cites a .09 percent click thru rate, but I’d say that’s being quite generous. It’s also worth noting that…
CBS Covers “Viral Videos” and Online Advertising Implications
ByNalts
Here’s an interesting CBS story on viral videos and how marketers are approaching them smartly… and not so smartly. Very well produced piece. Of course I’m biased. My “Annoying Bird” made a cameo (see top middle of the frame- in green).
YouTube ROI: Case Studies
ByNalts
According to YouTube’s business blog, the company conducted 160 studies showing the impact of videos. Not a lot of detail, but maybe some more on these Compete Inc. webcasts (conducted live in December). Not surprisingly, YouTube proved it impacts what movies you watched, and what stuff you bought. For the life of me I can’t…
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“How to Become Popular on YouTube (Without Any Talent)” – A Free eBook
ByNalts
Thank you, dear readers, for your help finalizing this version 1.5 of “How to Become Popular on YouTube Without Any Talent.” Honestly, if I look at this document another moment I’m going to boot. If you’re looking for my real book, “Beyond Viral,” published by Wiley & Sons in 2010, please click here. (Warning- clicking…
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Arianna Huffington alongside Al Pacino? I don’t think so.