Well it seems things are fine in TV Land. A recent study shows that TV ads beat the web in creating engagement (specifically by 38 gagillian times).
And a previous study shows we don’t miss the ads we skip. Good news, media buyers! Get those bucks back on television.
Next week: Print is alive!
With the anticipated surge in spending, media companies are scrambling to get in on the action. This is clear with Viacom’s suit against YouTube and the recent partnership between NBC Universal and News Corp. The two companies are creating a yet-unnamed “online video ad network.” News Corp. President-COO Peter Chernin called “the largest ad platform on earth.”…
I’m always the last guy to realize someone got laid off. Or someone took a new job. Or the company I worked for shut down 6 months ago, which explains the lack of paycheck and the movers trying to box my computer. So it shouldn’t surprise me that months after The Daily Reel (TDR) apparently…
What do you need to know about online video for 2016? Here’s a convenient “round up” for your viewing pleasure. Mobilization. Mobile advertising is growing 66% and desktop is just 5 percent. What’s interesting to me is that 36% of our time is spent on TV, and 39% of the ad spending is there. But…
Want to watch shows from MTV, Comedy Central or Spike via broadband? Want to check out Paramount movies? Then you’ll need to switch from YouTube to Joost. No sooner did Viacom order YouTube to pull content, they’ve licensed hundreds of hours of content to Joost, a start-up formed by the founders of Kazaa and Skype (see Wall Street Journal)….
Old Spice’s 2014 Superbowl ad shows moms singing and stalking their sons
I’m baffled why my agencies aren’t thinking like Jason Glickman of Online Video Insider. In ,” Glickman writes: …Advertisers can aggregate a reach of millions that rivals television. Many online networks even help with the translation between online numbers and GRPs so advertisers can slot the numbers right into their plans. Much of this reach…
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Hey don’t bash Trippy! LOL! Eventually, he’ll be right!