Well it seems things are fine in TV Land. A recent study shows that TV ads beat the web in creating engagement (specifically by 38 gagillian times).
And a previous study shows we don’t miss the ads we skip. Good news, media buyers! Get those bucks back on television.
Next week: Print is alive!
Interesting AdWeek story “Revver Tempts YouTubers With Money.” Seems pay-for-content is starting to approach tipping point. Note- Revver is like a Paypal of online video. Not a destination, but a tool to facilitate sharing and displaying of videos for those too small to hunt down advertisers of their own but would like ad revenue. Which…
So I took a deliberate spill while hosting a panel at Streaming Media East called “Creating and Promoting Amateur Videos.” Paul Kontonis, CEO of For Your Imagination, screamed like a teenage girl, but was one of few people that realized it was a joke. The fall is 1 minutes and 9 seconds in. Warning: Per…
“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…
Hours ago I hadn’t heard of the Samsung Galaxy (an iPad that isn’t an iPad), and now I want one. I teased Samsung in my last blog, um, post, and SlatersGarage pointed out this delightful video I’ll probably watch 30 times this week. this is such a happy video, and thanks to Slatersgarage for sharing…
Online-video marketing speaker
Last week I wrote one of my more seminal posts on the convergence of paid search and video. Those who comment on my blog, of course, are rather indifferent about these vital topics and would just prefer me to stick with such topics as farts and YouTube drama. Alas, I finally know how our summer…
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Hey don’t bash Trippy! LOL! Eventually, he’ll be right!