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Video Winners of “The Office” Promotion

ByNalts

Here’s a page sporting the fine winners of the “Create Your Own Promotion” contest. NBC’s “The Office” gave amateurs 19 seconds to get your point across, and some very creative people made great use of that tight window. A few are obviously more than amateurs. Since NBC hasn’t itself figured out internet video viewing 101,…

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Wanted: New Marketing Skills for 2007

ByNalts

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

iPad is Pissed

ByNalts

I couldn’t help reflect on my commute this morning about how very sad the iPad must be from the scathing reception he’s received. Perhaps he’s hurting deep down, and needs to vent in a “hater” vlog. So I gave him the chance. It was fun to watch the faces of people as I drove up…