Sponsoring YouTube Weblebrities
Grant Crowell, one of our favoritest writers at our favoritest websites (ReelSEO), tackled the subject of online-video webstars and their sponsored videos. He interviewed Hitviews‘ Sam Levine. Check it out…
Grant Crowell, one of our favoritest writers at our favoritest websites (ReelSEO), tackled the subject of online-video webstars and their sponsored videos. He interviewed Hitviews‘ Sam Levine. Check it out…
My 8-year-old son asked for help putting on his calculator watch this morning. He joked that he might use it during tests, and I quietly told him it might be a big mistake. His eyes perked up. “Why, dad?” “The alarm goes off… it’s really embarrassingĀ when the ‘cheating alarm’ goes off.” He smiled, realizing…
Since there's no model that has high traffic (YouTube) AND pay-for-content (Revver), this has been my strategy for making money through online video. Use it as your own risk. Create good stuff. I'm hit or miss, and still experimenting. Since I'm not interested in making sexy videos, I focus on humor. Sometimes topical, sometimes corny,…
The pharmaceutical industry best known for mass-market advertising and relentless sales representatives chasing down doctors. But FDA promotional restrictions have caused pharma firms to fear and loath Internet marketing. But Sanofi Aventis’s promotion via YouTube gives us pause and hope. The Sanofi ad below, which mentions no product or benefits, but has full “fair balance”…
I’m starting to write this post not having even looked at my 2007 predictions once in the past 11 months. But it’s so rare that someone owns up to their predictions — especially when they were wrong. So it’s time to score myself (letter grade style) on how accurately I predicted the future of this…
Remember Mark Day? Showing he still cares, he’s jumped on the Double Dream Hands wave with a cat. It’s a rather perfect formula, and an irresistibly inviting thumbnail even before I knew it was Mark’s cat. Cats sell, kids. Forget what your marketing teachers ever told you about cows. To recap the “Double Dream Hands”…
The nice thing about expecting nothing from a company is that you are, occasionally, pleasantly surprised. I expect Google/YouTube to suck at marketing. It’s not in the core DNA. But here’s yet another example of a small, but enlightened shift in the way it communicates with casual “users” and seeks to transform them to “Partner”…