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Celebrities Do Shakespeare

ByNalts

What would it sound like if Shakespeare quotes were delivered by such actors as Jack Nicholson, Barack Obama, Jack Nicholson, Paul Giamatti, Johnny Carton, Robert DeNero, Droopy Dog, Ricky Gervais and Ron Howard? All of this from the mouth of impressionist guru Jim Meskiman, the voice of JibJab. Check him on YouTube. As I’ve said, he…

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Does That YouTube Video Help or Hurt Your Brand? The Peeps Decide.

ByNalts

You can decide whether a random YouTube video helps or hurts a brand, simply by voting on YouTube Brandwatch (see link). Vote on videos about laptop wedgies, Bic lighter tricks, or sexy Sprite. (Source: YouTube Biz Blog). Read YouTube’s interview with Matthew Yeomans and Bernhard Warner, directors of Custom Communication. The blog is an outgrowth…

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The Mad Search for the Most Popular Videos

ByNalts

I’ve noticed that my most popular posts are not my deepest thoughts about the future of online video, or about how amateurs can make money. Nope, if I want blogger popularity I simply write about what video is hot that week. Indulge me, dear readers, in an experiment. In this post I will write about…

Should TV Show Producers Control Characters Social-Media Voices?

ByNalts

My last post about Mad Men’s fake Peggy Olson character raises an interesting debate. Should the television show’s producers create the online-personas of the characters, or invite the public to assume them? The first “gold standard” case study for television & web integration was Heroes, which launched character identities online 3 months prior to the…

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