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Hulu’s “Confidential” Ad-Selector Specs Leaked; YouTube Adopts Mandatory Pre-Rolls.

ByNalts

Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…

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Live Help on YouTube: Customer Support and Frequently Asked Questions (FAQ)

ByNalts

YouTube is now offering live technical support via NALTS: North American Live Tube Support. It’s a volunteer-based system where you can get help with common YouTube problems such as file upload requirements, registration problems, account suspension problems, and other frequently asked YouTube questions. To demo the live support feature, see Help: Live YouTube Technical Support….

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Quiz: You’re the Head of PR for Unilever

ByNalts

You’re the head of public relations for Unilever. Time for a quiz. But first, a background to our case study. Your company’s Dove Evolution campaign was a great success (see video) with more than 12 million views. Meanwhile you’ve got this other lil’ brand called Axe, that happens to be using viral video to relentlessly…

Project for Awesomeness Helps End World Suck: YouTube Features Nerdfighters

ByNalts

The Vlogbrothers (Hank and John) helped orchestrate another “Project Awesome,” and I’m sad I missed participating. This thumbnail collection (right) is a collection of “Project 4 Awesome” videos, which are featured on YouTube’s homepage. Individual creators recognized a charity of their choice to help “end world suck.” While I’m glad to see YouTube editors recognize this…

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Watch Free Episodes of The Office

ByNalts

Thanks to a banner on Revver, I discovered that you can watch free full episodes of The Office at NBC.com. This is a big step forward for traditional media, and hopefully the studios compensate writers for this. Parenthetically, I still haven’t heard from The Office about my pitch to be in one of the shows….

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