Imagine sending a fax from the beach via a computer, or using a payphone to say goodnight to your child… from another timezone.
It was all part of AT&T’s WE WILL campaign, and remarkably accurate in its general predictions. But unfortunately we’re not sure the telecommunications company pulled any of these off. Hey- at least they were thinking.
NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…
“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…
iJustine is well known in the west-coast and tech sector, but when I met her at YouTube Live in San Fran I realized she doesn’t have as many YouTube subscribers on youtube.com/ijustine as one might think. So here’s my attempt to pitch her on some brilliant ideas to help drive her popularity… appearing in “Pretty Girls…
A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….
A new uber video destination site (called “The Viral Video Chart“) for those interested in what online video sites are hot. Via Micropersuasion and Jeff Jarvis. Here’s how they do it: We scan several million blogs a day to see which online videos people are talking about the most. We count the number of times…
When do you book your plane flight to AdTech (April) in San Fran? a) When you commit to speaking b) When Daisy Whitney reminds you c) When AdTech puts you on its homepage d) A week before the event because you forgot e) Never because you don’t know the difference between LA and SanFran, so…
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Not surprisingly, many of those things have come to pass. How many came from AT&T? I hazard few, if any.
Gazing upon the gorgeously handsome visage that is the mustachioed face of tom selleck, I suddenly have to take a dump.
Excuse me ladies, but can we please keep the comments on this post civil?! Poor Alexis and Travis are just the victims and you are hurting their feelings. *BIG e-hug to Alexis & Travis* Don’t be afraid to cry guys.
Didn’t David Meerman Scott do a blog post about this a few months ago?
@NutCheese: Who are you really and what have you done with the real NutCheese?
Let’s try to keep our ratiocinative abilities intact here, folks.
Thanks for the hug NutCheese, but I can’t figure out why my feelings are supposed to be hurt.