My friend ran a digital media buying company and literally wrote a book on internet advertising. He told me three things I never forgot: The best color for a banner ad (from a direct response point of view) is “clear.” That is, whatever blends with the publisher site. It’s hard — if not impossible — to…
For weeks I’ve been perplexed by Fred, a squeaky-voice YouTube character played by Lucas Cruikshank (Fred’s real name). He caught my attention when I found him appearing in advertisements on my own videos. Lucas lives with 6 siblings in Nebraska, and has emerged as one of the fastest-growing YouTube personalities. I couldn’t understand the Fred…
Sophia (aka Mugglesam) goes to a Canadian Internet conference and meets the viral video genius. So fascinating to relive this day through the eyes of a shorter child than me. And if you’re marketing to kids or parents, help me understand why you wouldn’t make Sophia your spokeperson. Because otherwise she might be a tractor…
Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare. | View | Upload your own
As I mentioned previously, I’m presenting “The Secrets of Viral Video Marketing” at a Yahoo! event called “Big Screen, Little Screen.” It’s this Wednesday, July 9 in Toronto, Canada. Want to review the deck and provide any suggestions? Obviously it won’t be self explanatory, but I thought I’d give you loyal WVFF readers a sneak…
I’ve written about YouTube gatherings before (here’s a previous post with a few of the websites devoted to gathering and meetups). On July12, YouTube community members will descend upon Philadelphia. For more information on this event, or to share information about your own event, please visit the new Ning group I established for gatherings. Here’s…
Want your Gmail to replace your YouTube messaging? Sorry- but here are some pretty thumb icons you can use to rate comments! Who would have thought the market would be so beholden to YouTube’s inside-out design… half way through 2008? By now, I would have predicted that Web 2.0 would offer us endless options for customizing a video…
It was too hard to surf the comment threads of old WVFF posts regarding such an important topic as the Cheese Videos, so we at WillVideoForFood.com have created a special forum thread. Visit the Official Will Video For Food Cheese Forum Thread now, and vote on the creator(s) who most assaulted the dignity of cheese….
People who haven’t yet understood the power of online video are amazed at how the video community has pulled together in the recent movement to honor cheese. Individuals from all over the globe have taken time away from other important endeavors to make a video about cheese, or involving cheese. Many online-video causes have helped raise…
You can touch the grey arrows to the right and left to advance to the next video if you have ADHD. The arrows vanish when you start watching a video, but they’re still there just like God when times are rough. You just can’t see them. Click on the right or left side of the…