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Swear Jar by BudTV Viral-Only Campaign

ByNalts

The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…

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Selling Out? Cashing In? The Canadian Perpective…

ByNalts

Canadian publication “Globe and Mail” did a story about viral video: cashing in or cashing out. I’m mentioned a few times in the piece, and it’s an interesting exposition… Globetechology.com Jennifer Hollett takes on a variety of views about the appropriateness of sponsored ads. I was tickled to see Hollett digging up this old piece…

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Viral Video YouTube Moshup in Weezer’s “Pork & Beans” Music Video

ByNalts

Some time ago, we were watching Weezer write a song with his audience on YouTube. His blog even mentioned my little post, resulting in fan traffic that oddly didn’t assault me for making fun of his unibrow. Well now Weezer’s “Pork and Beans” music video has paid even greater homage to YouTube, and has garnered…

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Helicopter Dildo Interrupts Press Conference

ByNalts

It’s been quite a while since I bashed Break.com, and the site has earned new status in my mind. I usually passively review Break.com clips people pass me, but today I went on my own little hunt. I’ve since found this clip documented on Waxy.org (it’s Gary Kasparov, the chess grand master). I was pleasantly surprised to…

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Streaming Media East (NYC) on Tuesday, May 20

ByNalts

I’ll be moderating a panel for Streaming Media East tomorrow (Tuesday, May 20) at the NYC Hilton. The topic is “Creating and Promoting Amateur and Viral Videos” (A103) 1:45 PM – 2:30 PM The session explores what makes a video viral and how marketers and amateurs can promote their video using online video sites and…

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“Farting in Public” Kid Goes MIA: Campaign to Bring Back Spencer

ByNalts

Spencer is my nephew’s friend who appeared in “Farting in Public” (now almost at 5 million views). We’ve done about 12 mostly public videos together, and here’s a playlist so you can watch them all on YouTube: “Best of Spencer.” Spencer has a unique ability to suspend social anxiety and do just about anything without…

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Webby Honorees for Best Viral Sensations

ByNalts

The Webby’s announced nominees for best viral video, and here are the official honorees. Da Pit Stop: Steal This Dismantling The Bomb Dylan’s Couch Found Objects – Katie Couric Giant Midget It’s A Woman Thang itsallinyourhands.tv The Horror Congratulations! Here are the comedy shorts as well. I was an honoree last year, but I guess…

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Yes, Jenna. There is a YouTube.

ByNalts

Jenna from YouTube asks the questions (in the comments from a recent post). The humble viral video genius gives the answers… Hey Nalts, I have some questions about the history of video blogging and the history of Nalts (you). Did the guys who made YouTube intend for it to be used as a video blogging…

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Exclusive, Leaked BS: How to Manipulate YouTube

ByNalts

All the bad advice on how to manipulate YouTube in one handy video. Where do I start? Buried in this, actually, is some good advice… Like being creative about tagging with less competitive terms. And keeping a video shocking and fast, and coming up with clever names and thumbnails. But much of it is futile…