I was invited to join a web studio yesterday that provides a fixed CPM or cost per 1,000 views. That means the network promises you’ll earn no more and no less per video view… many of my friends have made that choice. It forced me to examine my current CPM and consider how that might…
So your video of you dog/baby/pratfall suddenly goes viral, and you’re faced with choices… how do you capitalize on the luck? I’ve had the pleasure of informally coaching viral lotto winners, from “David At the Dentist” and Richter Scales to the recent Dagfinn (who is navigating his stick the way I manage my career). It’s…
Hats off to infographicguy’s visual and exciting explanation about what happens in 60 seconds on the Internet. Imagine if more companies used video and infographics to communicate otherwise complicated ideas. They can hire their agencies, or ask the infographics guy for help for what would likely amount to 1/10th the cost.
The latest version of Yahoo Video arguably out-YouTubes YouTube itself. There are just two problems with Yahoo Video, using this Butterfinger Comedy section as an example. First, I’m not a fan of auto-roll videos (especially the jabba the hut neck dude, which hits too close to home). Second, YouTube is still better at customizing videos…
Finally an interactive, immersive online video ad that doesn’t skimp on the comedy or selling. Patrick Warburton takes us on ‘GOOD REASONS,” an interactive entertainment experience that highlights Honda and takes the viewer on a guided web surf. While the interactivity is limited during the 9 modules, Warburton’s script is clever… he’s seen tapping a…
So you’re a parent making an amateur video, and you don’t have a crew. You want to get the best out of the kids, but you know they’ve got the patience and attention of a fruit fly (a trait they inherited from someone). Here are some tips. In the sample videos, both promotions, my children were generally…
This Dan Greenberg story in MediaPost is good news to online-video advertising enthusiasts. Seems the “gap” is closing, and online video is moving into critical mass. Did I just say “critical mass”? Oh well. Dan provides 5 reasons: Big brands be making video content investments Top agencies be making online video a practice/priority Agencies are…
I almost always argue on the side of budget, and frequently write about how to get professional looks on amateur equipment. In the pursuit of “balance” (and to make another futile attempt at affiliate links), here are some reasons to spend more on a video camera. You don’t always get what you pay (very often…
A lie-detecting video camera may be out in a year, and allegedly works 2/3 of the time. Cool stuff via Crave: Hassan Ugail of Bradford University worked with colleagues at Aberystwyth University and the U.K. Border Agency to develop a camera that picks up on changes in blood flow and expression in a subject’s face when…
If you like this first “Where’s the Girl” video below (“Save Miranda” by Zoochosis), you also may like the second wonderfully cute but edgy dancing-sheep-girl video titled “Thanks Smokey.” Good luck getting that hypnotic sheep-dancing song out of your head the next time you see an adorable animal… after you watch the Smokey clip, I recommend closing your…