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Even Pharmaceutical Companies are on YouTube Now

The pharmaceutical industry best known for mass-market advertising and relentless sales representatives chasing down doctors. But FDA promotional restrictions have caused pharma firms to fear and loath Internet marketing. But Sanofi Aventis’s promotion via YouTube gives us pause and hope. The Sanofi ad below, which mentions no product or benefits, but has full “fair balance”…

Woman Flips Out in Hong Kong Airport After Missing Her Flight

It’s called “A woman missed her flight at the boarding gate HKIA” and it’s quite sad and funny. Of course, she was missing Oceanic Flight 815, so it could be worse.  Sample comments. Let’s see you top them.  perhaps she didn´t make it home in time to watch “dancing with stars” or “american idol” Geez,…

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Online Video & SEO

I don’t often quote press releases, but this release by Vmatrix is quite accurate: Two hottest trends in online marketing – streaming video and video SEO – will take off in popularity in 2009. According to online marketing studies, Google’s universal search algorythms, which allow multimedia to appear in search results along with web page…

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3 Things YouTube Needs ASAP

Today we have a guest contributor to the WillVideoForFood.com Blog the infamous Zack Scott. Noted for his dead pan humor, eclectic video work on YouTube and his love and concern for the common man. Take it away Zack! ‘My Dearest Kevin, Here is an article for your stupid website…’ 3 Things YouTube Needs ASAP Hey,…

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Someone Stole My PowerPoint and I Like It

When I worked for Johnson & Johnson, I was charged with reviewing the “eDetailing” space and helping J&J pharma brands determine if/how they should use eDetailing. (eDetailing was a way for marketers to educate physicians without barging down their office doors with pharmaceutical reps). This idea was not well understood by leaders who had sold…