Thanks Jan for sending over this article titles, “Do You Know Why Nobody Is Clicking Your Ads.” http://www.mequoda.com/articles/web-advertising/do-you-know-why-users-arent-clicking-on-your-ads It’s true that ad units generally decrease on interaction rates as people get used to them. The article cites a .09 percent click thru rate, but I’d say that’s being quite generous. It’s also worth noting that…
Why has America’s Funniest Videos (AFV) not died in 20 years even despite the age of “instant gratification via YouTube”? How does AFV manage the logistics of culling through massive amounts of user-generated clips? How many clips does AFV producer Vin Di Bona own? Why has no other show or format “cracked the code” of…
Okay let’s just get this out. I’m a big Google fan, user, and customer. I’m also making non-trivial income from Google’s YouTube Partner program (through ad sharing on my Nalts videos seen 200 million gazillian times). So I really hesitate commending the company in a post headline. It looks I’m friggin’ shilling incognito and I…
What was the best season of SNL you can recall? Wait let me ask it a different way: which of these years did you like best and why: the Belushi years Eddie Murphy Dana Carvey Chris Farley Tina Fey And why is it that 85% of the best potential comedy fail one one singular account?…
It’s been a while since I’ve summarized some of the most important factors to getting your videos seen. This post is based on my own YouTube creator experience, my work with big brands, and my book (Beyond Viral). I’ve also written a free eBook called “How to Get Popular on YouTube Without Any Talent (version…
Check out Emerson from Canada. The 5.5 month old baby goes ape when his mom blows her nose, conveying both fear and delight.
Get some coffee or program your TiVos, kids. That video I shot Sunday for MSNBC Small Business (see MSNBC/Amex site) is going on television not the web (glad I didn’t quite realize that when I shot it, or I might have gotten nervous). It airs this week 3/20/11 at 7:30am EST and will re-air Saturday,…
A couple weeks ago I was at General Mills speaking to marketers along side the Pillsbury Doughboy. Come to think of it, it was a lady who marketed the little fella’s crescent rolls. But I prefer the first way I recalled it, so roll with me. Somehow along the way I stopped using “entertaining” and “educational,”…
Several trends are causing many independent “YouTube Creators” to sign with “new establishment” (web studios) such as Makers Studios (good luck finding its website), Next New Networks, The Station, Howcast and Machinima. Many early web studios were formed to create and promote custom shows for wide distribution. But the high investment ($1-$5K per edited minute)…
On a visit to Smosh.com, I noticed the fellas had a little widget that recognized me as Nalts and had a subscribe button. So I snatched the HTML iFrame thingy, and managed to insert it as a wordpress widget. iFrames usually make my blog puke, but they’re working okay. Here’s the code: <p><iframe src=”http://www.youtube.com/subscribe_widget?p=nalts” style=”overflow:…