The Onion Lampoons Viral. Tide Runs With It.

Last week, The Onion ran a wonderfully fictitious article by “Fred Hammond, Director of Digital Video and Social-Media Ad Integration, Tide Detergent.” Onion, you had me at hello. The desperately hipster editorial promotes his own low-involvement brand, and all of the cool (yet faux) social-media programs that try to engage Tide customers. Clearly Fred has read…

Cats Sell

My marketing teacher used to say that cows sell. But that was 1990. In the 2010s, cat sell. Take it from the Catvertising Agency (JohnSt) My “Cute Kitten” video is at 35 million views, so I’m gonna have to agree with the Catvertising agency.  

Google Plus to Rollout “Shoot the Tumbleweed” Game to Entice Stagnant Registrants

Of the 52.5 percent of active Internet users who have registered with Facebook-competitor Google Plus, only 7 percent have used the service, according to a fake comScore report. But Google Product Manager Jawed Karim said he was confident Google Plus was only beginning, and that his company has bold plans to increase use of the new…

Health & Community: Pictures & Video’s Impact

I’ve seen YouTube’s power as a community, and occasionally it rallies on behalf of an individual or cause related to health. However I’ve yet to see a health community that’s truly powered by images and video (and involves patient-to-patient peer support leveraging webcams and the Internets). In general, I like when the power of new-technology…

Non-Boring SXSW Video!

Okay we’ve had our fair share of SXSW footage, but this one is darned entertaining. And I’m not just saying that because my adult hero is David Meerman Scott. Tim Washer provides a brilliant foil to the self-deprecating and faux-pomposity of Scott. Oh sorry… not familiar with SXSW (South By Southwest)? 1999 called and it…

“Bed Intruder” Song Performed by Liberty University Choir

Liberty University’s Vision Ministries’ parodied the Gregory Brothers (shmoyoho) auto-tune spoof, “Bed Intruder,” last week (source: Liberty.edu). The performance were soon posted to YouTube by students, but after comments about poor audio, Liberty officials decided to post the university-filmed version of the song to Liberty’s YouTube channel. The “Bed Intruder” was inspired by an interview with Antoine Dodson…