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Your Brand Isn’t Yours Anymore (and Never Was)

ByNalts

I’ve long preached to fellow marketers that consumer-generated media means they no longer exclusively manage their brand. Part of marketing today means that a viral YouTube video can eclipse even the most crafted marketing and public relations campaign. Sure this has been an issue since I invented the Internet, but the easy sharing of video…

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How Will The Mainstream Laggard Audience Navigate Online Video?

ByNalts

I originally titled this blog post, “PopTub: Does it Suck or Rock.” But then I realized PopTub is about a bigger issue. But first, let me set the context. Last Friday I wrote a post about PopTub and said I wanted to appear on it. Today that wish came true (see below). Now I just have…

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10 Decent Reasons Online Video Ads ‘r Recession Resistant

ByNalts

Oh shut up about the stupid recession, you big whiner. I’m sick of hearing about it — and just because it’s an economic depression doesn’t mean we all have to get clinically depressed.   Seriously. You’re beginning to sound like that annoying friend who’s always complaining about health problems… The co-worker or neighbor who doesn’t know that…

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Is Yahoo TV Closing or Widening Chasm Between Online Video & Television?

ByNalts

Which online-video site is mostly likely to be part of the bridge between television and the Internet? You can fault the model, and question it’s sustainability. But Yahoo TV is well poised to leverage its partnerships with Verizon and TiVo to start serving its bite-sized video content via television sets equipped with broadband boxes. Take,…

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What Happens When a Comedy Troupe Stumbles Into “Pokemon Day”?

ByNalts

This is great comedy shot just weeks ago. A comedy troupe, Olde English, was preparing to videotape a sketch, and they stumbled into “Pokemon Day” in NYC. There are so many different dimensions to this spontanious piece… a spoof on Hulk Hogan, bad Pokemon jokes, hot Pokemon chicks, a hysterical interview with a young Pokemon…

3 Comments

  2. It’s disgusting, the type of behavior people can demonstrate in the midst of public chaos. This is almost as bad as that Canadian kid who tried to light that police car on fire.

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