Hulu’s “Confidential” Ad-Selector Specs Leaked; YouTube Adopts Mandatory Pre-Rolls.

Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…

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Avoid Regret Pixelation Hangover When Posting Videos

I’ve lost original video files before, and sometimes even the compressed versions. I’ve had to rip my own video from Revver so that I could own some version, and it’s a horrible pixelation relative to the original file (or even the compressed low-rez version). Now I have a few simple rules to save you from…

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Instructions for YouTube Branded Channel (pdf)

Hey, look what I found while Google searching for specifications to create YouTube channel banners (not the paid banner ads, but the branded banners that appear on the top of customized brand channels or partner homepages). A lot of this applies only to “branded channels,” but it’s still more informative than the meager YouTube help…

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YouTube Goes High Definition: The “Secret” Hack Know As &fmt=18

The thing that put YouTube on the map was easy file sharing — quick uploads and fast Flash-based streaming. Lately YouTube is experimenting with high definition, which is a slight improvement from the typical squished Flash format. Here are the key things you need to know: It’s in testing, and it’s not perfect. The audio…