Of all the nonsense about social media, I can’t say I have heard it represented as a money saver until I read this interview with Jane Postlethwaite (Social Media Can Save Council Money). Man it’s weird to call a YouTuber buy her full name when you basically barely know her first name. She’s StylistBrighton, damnit…
I’ve grown increasingly frustrated with social-media monitoring tools, and their inability to filter out old content or spam bots using my old content. It’s very easy for me to assess a social-media tool by querying my own name (Nalts). I know instantly what content about me is new, and can recognize old content that has…
I’ve been writing a bit about currated content, and now I remember when this caught my attention. Daisy Whitney reports on Hitwise’s Bill Tancer (author of Click) and how he answers the question: What are the people who were early adopters of Facebook, Twitter and YouTube doing NOW? Hitwise tracks tens of millions of people…
This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…
Just discovered Vidque.com via Steve Garfield, and it’s another example of a site built to solve the fundamental problem for those of us that don’t live in online-video. What the hell do we watch? Since I just spent more than a couple hours navigating Vidque, creating a profile and critiquing it… you’d better f’ing read…
I recently told a few hundred Canadian marketers that their social-media expert should be an improv comic, an insight that hit me during my all-night roadtrip to Toronto. Moments later, one former improv comic (from Freshed Baked Entertainment) confided at lunch that he’s using his improv experience to help brands create entertaining content. This notion…
It’s now easy to search YouTube comments without diving into each video and clicking “show all comments.” In a vital move, Google now invites you to search ALL COMMENTS here. Nice job, Google & YouTube. I’ve been begging for this, and with this and the Twitter partnership… you’ve become a real-time engine again. I can…
Before I start my rant, let me point to a copy of the YouTube video featuring Falcon “Balloon Boy” Heene and family (as seen on Wifeswap). I suspect you may be seeking that. In my opinion, today Twitter became CNN (in the same way CNN’s coverage of Jessica McClure put it on the map). In…
Social-media guru parody
Stupid writer of stupid article about social media bullshit and hype