The Onion Lampoons Viral. Tide Runs With It.

Last week, The Onion ran a wonderfully fictitious article by “Fred Hammond, Director of Digital Video and Social-Media Ad Integration, Tide Detergent.” Onion, you had me at hello. The desperately hipster editorial promotes his own low-involvement brand, and all of the cool (yet faux) social-media programs that try to engage Tide customers. Clearly Fred has read…

Health & Community: Pictures & Video’s Impact

I’ve seen YouTube’s power as a community, and occasionally it rallies on behalf of an individual or cause related to health. However I’ve yet to see a health community that’s truly powered by images and video (and involves patient-to-patient peer support leveraging webcams and the Internets). In general, I like when the power of new-technology…

Non-Boring SXSW Video!

Okay we’ve had our fair share of SXSW footage, but this one is darned entertaining. And I’m not just saying that because my adult hero is David Meerman Scott. Tim Washer provides a brilliant foil to the self-deprecating and faux-pomposity of Scott. Oh sorry… not familiar with SXSW (South By Southwest)? 1999 called and it…