This Dan Greenberg story in MediaPost is good news to online-video advertising enthusiasts. Seems the “gap” is closing, and online video is moving into critical mass. Did I just say “critical mass”? Oh well. Dan provides 5 reasons: Big brands be making video content investments Top agencies be making online video a practice/priority Agencies are…
Sure most BlueRay disc players have the ability to stream YouTube and other content. But it’s 2011. Walk away from anything that requires physical media and, gasp, has moving parts. Here are 8 plus ways to stream videos from the Interweb to that big-ass monitor your mama calls an HDTV. CNet reviews the collection, and…
Sure we want to share online video directly from our iPhone without the torture of downloading, synching, editing, compressing and uploading. But can the online-video mobile market sustain a middle-man brand/app for this activity? Or will this ultimately resolve itself when mobile devices standardize on how they behave with existing video sites? I enjoy some…
Forget FEMA and television newscasters. How’d the web do for live coverage of Irene? Surely I’m not the only guy bored by our local coverage, as Yahoo Buzz puts “Hurricane Irene” as the third-most searched term on Yahoo (after the words Facebook and YouTube). So how are we doing? Well the online-video coverage is varying…
Yes. Video prerolls are both growing and declining. The good news for viewers is that we saw fewer prerolls. But we saw more “polite prerolls” (option to escape) in Q1 2011 as reported by AdoTube/eMarketer. Since this doesn’t include YouTube data and presumably a small sample of total online-video ad streams it does need to…
So the NextUp YouTube winners are in NYC right now… receiving loads of love from Google/YouTube. It made me happy seeing the next generation of amateurs… and to see that Google/YouTube still encourages them even while commercial content is on the rise on the world’s second-largest search engine. I was invited to speak to the…
Grant Crowell, one of our favoritest writers at our favoritest websites (ReelSEO), tackled the subject of online-video webstars and their sponsored videos. He interviewed Hitviews‘ Sam Levine. Check it out…
This is the most amazing reaction I’ve had to “Beyond Viral” (a book I published via David M. Scott and Wiley last fall). Here’s Moomay’s dog Jack devouring the content.
I used to write quite often about online-video contests because for many brands, that was their online-video strategy. It’s similar today when brand’s create a Facebook page to check off that nagging “social media” objective. A lot’s changed in the past years, and Jared “The Video Contest King” has reengaged, even musters up some praise…
What was the best season of SNL you can recall? Wait let me ask it a different way: which of these years did you like best and why: the Belushi years Eddie Murphy Dana Carvey Chris Farley Tina Fey And why is it that 85% of the best potential comedy fail one one singular account?…