Another Video Site Bites the Dust
Well we’re clearly in the bubble burst of online-video sites. Stage6 shut down, and Revver was sold. Who’s next?
Well we’re clearly in the bubble burst of online-video sites. Stage6 shut down, and Revver was sold. Who’s next?
I’m going out on a limb here, but I predict that independent web-to-tv boxes will be (albiet perhaps temporary) an inevitable part of the pending collision between our television sets and Internet. We’re past that debate about whether TV or online-video will prevail. There will be a hybrid model, and quite frankly I can’t wait…
The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…
The nice thing about moderately promoted online-video contest is that your odds are really good. HomeCamera.com (a free home surveillance system) asked if I’d do a sponsored video. I offered instead to promote a contest if they’d give out some of the D-Link wireless cameras (see image below) that are being sold with HomeCamera preconfigured….
Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…
Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…
Next New Networks is debuting an online-video show about online video. Googleburn, which appears each Wednesday is: “the sting in your eyes when you’ve been ogling online videos all night and it’s 6 AM on Monday and oh dear lord you can’t see anything because the Internet blasted you with whiteout,” says host Nick Douglas…
Had enough of horrible big-media interviews of your favorite online-video “weblebrities”? The same questions over and over? The 7 hours you spend, as a video creator, meeting with a television network, only to find your interview has been reduced to a 12-second soundbite? Well it’s time for The Bubblegum Tree Show! Yey! (See trailer). It’s…
More research about online-video and television viewing. This Harris study tells us so much and yet so little. What I was hoping (based on the lead) is that it would talk about how online-video is cannibalizing, if at all, television viewing. Certainly for me I spend far more time watching video on my monitor than…
To create buzz as it nears submission deadlines, The Webby Awards announced recently the “Top 12 Most Influential Online Videos of All Times.” Our guess is that they were shooting for 12, but got into a heated debate and decided to toss two more in there. JibJab’s “This Land”: A moment we’ll never forget. Jim…