Now it’s your fault if you’re bored online and can’t find anything good to watch (besides Nalts crap). Tilzy.tv aggregates and lists a lot of the top episodic programming, and may especially helpful as a transition drug to online-video. Especially for you noobs who still think television is more interesting. The name, branding and tagline…
Darfur. We both know how serious it is, but we’re not sure exactly why or where it is. The Onion (helping you seem more informed”) has produced this fantastic parody of news analysis. It’s called “How Can We Let Darfur Know How Much We’re Doing For Them.” I’ve never laughed as much in preparing a…
There’s no question that traditional media tends to characterize online video — and YouTube in particular — as a cute fad. Certainly the bulk of the stories are about the “one hit wonders,” Internet clichés, and sensational hits like Chris Crocker, Sneezing Pandas, laughing babies and Star Wars Kid. When I saw some recent Comedy…
Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After a quick scan, you’ll get insights from the comments by Mike Abundo and Paul Kontonis.
I’ve often debated with myself who’s responsible for radical changes in online-video consumption and advertising. Creators? Marketers? Agencies? Media properties? I attended a recent iMedia Connection event, and found out an unlikely decision maker that advertisers and marketers agree will be the real driver of change. Um… you. See the chart below. You as the…
Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…
Well after two years of trying to evangelize amateur video, it would appear that Fred and Sharon have done more in this two-minute video titled “Who Needs a Movie.” They inspire, generate ideas, and provide passion that I’ve lacked. As film maker Dawn Westlake said, “OMG! I’m packin’ it in. How can anyone who’s legit…
Alas, online viewers may have a short attention span, but the rapid-fire entertainment has its roots more than 4000 years ago. Here’s the oldest recorded animation, and it’s made by sequencing five images on a goblet that may date back to 2600 B.C. This according to the archeology blog on About.com (warning- pop-ups will chase…
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…
I was interviewed Friday by a major U.S. television network on the subject of online video, and caught some footage of the reporter’s loaded questions and biased reporting. You’ll hear how he tries to shape the discussion to confirm his own belief that online video is crap, and that big media will continue its reign….