Last year while shooting HBO Labs “Hooking Up,” a fellow named Bobby Jennings introduced himself. Turns out he’s the guy you know as “Punchy” from the popular series by Wicked Awesome Films on YouTube (see also the group’s website). He was the first online-video guru to respond to my invite for guest-blog contributions this month….
First of all… the snow. Does it stay or go? I kinda like it, but when a vlogbrother says it’s “gotta go” it gives you pause. I just invited a few of my favorite thought-leaders in online video to write a guest blog post about 2009 highlights and 2010 predictions. If you’re steeped in online video…
It’s been a very long time since I’ve discovered an article about online video that made me shout “Amen.” Courtesy of ReelSEO, here’s “Three Types of Online Video for Business.” I especially like this visual below (the chart not the head shot, mkay). It helps simplify the relationship between the location of a video and…
Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…
Online-video marketing speaker
Best Blogs and Websites about Online-Video Marketing and Social Media
The “who’s who” of online video… follow them on Twitter
I’d buy a bag full o’ shit if Rhett and Link were promoting it. They are probably the best creative duo for online-video promotions, and I’ve written about many of their promotions, from Butterfinger to Alka Seltzer. Perhaps their weirdest campaign, “I Love Local Commercials,” has the comedic pair bringing life to an otherwise boring…
YouTube was once a popular video-sharing site built on community. That community is still critical to gaining and keeping a large audience, but heat maps show the YouTube masthead is HAWT around the search field, and YouTube is now the second most-popular search engine after Google. It beats MSN and Yahoo. Or YahooMSN. ReelSEO has…
How to get famous via online video and make money