Bidding Farewell to Daisy Whitney’s New Media Minute

Daisy Whitney, creator and producer of “The New Media Minute” is ending the nearly 5-year-old show. Whitney posted her final episode last week, and says she’s, “just going old school reporting on media in articles and columns instead.” Whitney will continue her reporting on new media for such outlets as MediaPost, Cynopsis, @Beet_TV. For as long…

6 New Rules of Marketing: Get Enlightened, Stupid.

The coolest thing about marketers are the titles they give their books. Common, right? They’re marketers. What do you expect? “The Old Rules of Marketing Are Dead,” by Timothy R. Pearson, was released today and is already the business best-seller on Amazon. Fine- don’t buy it. Just keep doing the old stuff, and at least…

Why YouTube Subscribers Don’t Matter

In general, YouTube creators (and viewers) are a bit obsessed with sheer numbers of subscribers. It’s fool’s gold, friends. While early views are often predicated on developing a subscriber base, as a creator’s presence on YouTube matures, subscribers simply don’t matter nearly as much as people think. What matters is quality not quantity. I’d trade…

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Dr. Who BBC America Campaign: I Love It When A Plan Comes Together

As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…

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Free Web Seminar: Online-Video Secrets from Steve Garfield

Steve Garfield,  the “Paul Revere of video blogging,” will join Pixability CEO Bettina Hein in a free 1-hour webinar on December 1, featuring latest trends in online video and related media. Topics include: The benefits of marketing with online video How to shoot video like a pro (recording, editing, exporting, etc) How to build presence…