The Difference Between YouTube’s Amateur and Professional Content

What’s the primary difference between an amateur on YouTube and a professional creator? Not the production quality or style, silly. It’s the viewership. As you see below, the most-viewed partners are almost entirely professional. Yet the most-subscribed people are almost all amateurs. It’s a simple point, but important one: Don’t think subscriptions will necessarily lead…

ShayCarl Missing From YouTube’s Most-Popular Page. Fans Terrified.

In news that shocked regular YouTube viewers, creator “Shaycarl” is not on today’s “most-popular” page. Shaycarl, a radio disk jockey turned full-time YouTube star, has been on a rapid rise in subscribers and views (evidenced by Google trends data below), propelled exponentially an assload in recent months due to his affiliation with “TheStation,” a popular…

Most Popular YouTube Stars: Rankings, Stats and Trends

My last post about TheStation made me revisit the most-subscribed YouTube “stars” and channels to see what’s changed. Who are the most-viewed, most-subscribed and most popular people on YouTube? Here are some trends, stats and sources for additional information. First some trends: We’re still seeing YouTube’s “most subscribed” list (more important than “most viewed” because…

Another YouTube Myth Debunked: “Best Rated” Videos Get Views?

I made a spoof video last week called “Why You Should Rate” that was designed to point out a little YouTube myth. People think that a highly rated video with lots of comments means that they’ll get views. To further illustrate the point, the video itself is one of YouTube’s “top 20” highest rated videos…

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“How to Become Popular on YouTube (Without Any Talent)” – A Free eBook

Thank you, dear readers, for your help finalizing this version 1.5 of “How to Become Popular on YouTube Without Any Talent.” Honestly, if I look at this document another moment I’m going to boot. If you’re looking for my real book, “Beyond Viral,” published by Wiley & Sons in 2010, please click here. (Warning- clicking…

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Top 12 Most Influential Online Videos of All Time

To create buzz as it nears submission deadlines, The Webby Awards announced recently the “Top 12 Most Influential Online Videos of All Times.” Our guess is that they were shooting for 12, but got into a heated debate and decided to toss two more in there. JibJab’s “This Land”: A moment we’ll never forget. Jim…