Marketing Consultant Toby Bloomberg (Marketing Diva Blog) is hosting a radio/podcast show on the topic of YouTube as a marketing channel. It’s live tomorrow night (Tuesday, 6:30 PM EST). I’ll be a guest along with Ben Relles, creator of the wildly viral “I Got a Crush on Obama” and Barely Political. Here are the details:…
Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…
“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…
Thank you, dear readers, for your help finalizing this version 1.5 of “How to Become Popular on YouTube Without Any Talent.” Honestly, if I look at this document another moment I’m going to boot. If you’re looking for my real book, “Beyond Viral,” published by Wiley & Sons in 2010, please click here. (Warning- clicking…
Toby Bloomberg, who writes Diva Marketing Blog, asked me recently to define social media. I didn’t have a lot of time to think, okay? But here I am on her blog aside much smarter people. Like Peter Kim Being Peter a Senior Analyst at Forrester Research. And the hysterical David Berkowitz (Marketers Studio), a Director…