Here’s an infographic from Entrepreneur magazine, in an article titled “7 Ways to Create a Killer Marketing Video” authored by Emily Conglin. I have some additional thoughts, as a marketer (currently leading strategy for an Omnicom agency) and as an author of Beyond Viral,” which was written for marketers seeking to capitalize on video online. The…
Hear a baby crying in a stroller in NYC? May want to let that pass. Could be a devil baby that contorts itself and pukes. In this particular case, it may be a robot designed by the folks at Thinkmodo for another horror film promotion (remember the Carrie telekinetic prank in a NYC coffee shop?)….
We YouTube Partners require two things to make money: a large number of views, and advertisers. Thanks to Kalle Tompros of SearchEngineWatch for summarizing the options available to advertisers. These include promoted videos (which requires advertisers to have videos on YouTube), homepage takeovers, instream ads (prerolls), and text overlays. For more options, see YouTube’s how-to…
Brightroll published its annual report about video advertising, and here are some highlights via TechCrunch. This information jives with Forrester’s prediction that online-ad spending will overtake TV in 2016. And eMarketer’s statement that online-video is the fastest-growing portion in digital advertising. Highlights: The Brightroll data comes from a survey of advertisers about how they’re approaching…
My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.
It was a good week for YouTubers on NBC. Key of Awesome’s Mark Douglas appeared as Ian in the “Woggles,” a PG-13 version of Australian children singers, “The Wiggles.” And “Chocolate Rain Guy” (TayZonday) gets an SNL impression by Kenan Thompson! See Buzzfeed for a collection of Woggles media or see the entire episode of “30 Rock”…
Tim Schmoyer interviews the Viral Video Genius for ReelSEO. Get smart, be entertained, watch Tim try to salvage an interview with me. Three so far… three coming. Enjoy. They’re free. Comment below about how awesome we are. http://www.youtube.com/watch?v=MuO7lgecyYc http://www.youtube.com/watch?v=tiIlDqD4TrM http://www.youtube.com/watch?v=zXKjjQSJsJA
Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop. Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral,…
Leave Paul Christofo Alone!
Entrepreneurs and small businesses sometimes struggle with YouTube and online-video marketing. So I teamed with ReelSEO to write a guide called “Online Video 101: Small Business.” It’s free, and you won’t get a pesky sales call if you register and download it. Sorry the blog’s gone a bit grey lately, but I’ve been busy posting…