When do you book your plane flight to AdTech (April) in San Fran?
a) When you commit to speaking
b) When Daisy Whitney reminds you
c) When AdTech puts you on its homepage
d) A week before the event because you forgot
e) Never because you don’t know the difference between LA and SanFran, so you end up driving there
I hope people visit AdTech.com, then wander to my YouTube page and find this video I shot this morning. Then they won’t worry about taking an early flight and missing the closing act.
This Today show report highlights Lauren Luke, a single mom from England who found fame via YouTube make-up tutorials. Now she’s making money on YouTube, and has launched her own makeup line with Sephora. Her own makeup talents are more evident by her glowing face in the in the live shot than the interview clips preceding it (which, perhaps due to careful NBC lighting direction, give her that requisite homely amateur look).
Check her out at YouTube as Panacea81 or see her fashion line here. If you last long enough in this video, you’ll see a rare quote from YouTube about the financial upside for creators. Go get ’em Lauren.
Lessons learned:
Visit msnbc.com for breaking news, world news, and news about the economy
Canadian publication “Globe and Mail” did a story about viral video: cashing in or cashing out. I’m mentioned a few times in the piece, and it’s an interesting exposition… Globetechology.com Jennifer Hollett takes on a variety of views about the appropriateness of sponsored ads. I was tickled to see Hollett digging up this old piece in which I pretend to be a viral video broker (desperately trying to get fake YouTube celebs to sell out).
