Content creators and currators are getting six and seven figure “advances” from Google/YouTube, reports the Wall Street Journal. YouTube allegedly is planning to schedule content starting in 2012, and topics range from fashion to sports (I’m guessing travel, cooking and “how-to” are among them). Let’s look at how this works, and then what it means…
Howcast is looking for someone to produce, edit, and host our new video blog taking a look inside Howcast and the world of how-to. Writes Howcast, “this is a real, paid part-time gig in its NYC office in SoHo.” Tell ’em how you’d be the face of Howcast’s new series by submitting a video response…
GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…
One of the most profitable areas of online-video is and will remain “how to.” For most subjects, the content is “evergreen” (not requiring frequent updates), it’s highly sought after, and gives advertisers a way to target consumers by specific interest. But how do you find the how-to video you need “just in time”? First, you…
Lately it’s “The Attack of the Killer How-To Videos Sites.” We’ve already seen ExpertVillage, Instructables, AOL’s How To, VideoJug, and of course YouTube’s How-To section. While uploading on TubeMogul.com this morning, I noticed three more sites that have surfaced. Most of these models depend exclusively on advertising revenue. While that’s a nice interim model for…