Let’s face it. Social media, like digital marketing initially, has been overhyped. We don’t even need any more “social media” gurus in 2011. We just need executives and marketers who understand the channel well enough to be realistic, patient and smart. We’ve been asking “what?” and “why?” for several years now, and the big questions…
I just spoke with the Guru of Video SEO, Mark Robertson, to get some input on my chapter on video SEO (for “Beyond Viral Video”). I don’t think I succeeded on convincing him to just write the chapter (with credit, of course), but he’s been very generous with his insights. He’s got the smack daddy…
Social-media guru parody
YouTube was once a popular video-sharing site built on community. That community is still critical to gaining and keeping a large audience, but heat maps show the YouTube masthead is HAWT around the search field, and YouTube is now the second most-popular search engine after Google. It beats MSN and Yahoo. Or YahooMSN. ReelSEO has…
I was very careful in my headline to NOT describe Kicesie (Kicesie’s Closet) – see her also on SexHealthGuru. Rather I’d just contrast her to Dr. Ruth, the pioneer of sex-talk on radio. Kicesie is now bringing this “no beating around the bush” sex advice to YouTube. I discovered her just now when I was…