This is a real Google Chrome operating system promotion created by engineers and posted on YouTube. The good news? They set a low bar for consumers to create their own YouTube commercials. And maybe that thankless job of being a Google marketer will improve, as the product and engineer-driven company may finally recognize marketing as…
Having been hunched over a laptop for about 18 of the past 24 hours (and since a Sony Google TV is on route as a gift), I thought this image would be appropriate for my blog banner. What do you think? Feel free to use it in your next presentation. It’s adapted from the Darwin…
He knows when you’ve been sleeping. He knows when you’re awake. He knows if you’ve filled a shopping cart, so don’t abandon it for goodness sakes. Those banner ads you’ve been seeing on random web pages are quite smart, are they not? Perhaps too smart? Almost like they know who you are? Maybe watching you…
Google is expected to buy the Earth next week. See Bloomberg. Not a bad thing. Envision Google Earth (video), but life size.
Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….
Can GoogleTV’s new “Leanback” increase average YouTube binges? This is explores by NewTeeVee writer Ryan Lawler today. While our fat asses watch five hours of television a day, our average time on YouTube is just 15 minutes. With an alleged one preroll per 7 minutes, that’s not a lot of advertising revenue. Can GoogleTV change…
Ladies and gentlemen I present the future of The Boob Tube: we shift from our cable boxes and laptops to… HDTV viewing driven by words you search via your exo-brain (you need to stop calling it a phone, or else it’s going to get a complex). Yes your phone is your remote, and your television…
by Kevin Nalty Small companies clone big companies all the time. And by clone I don’t just mean steal a basic idea. I mean clone almost literally – they just plain rip off every single feature and hope for the best. It certainly saves time on user testing. Big companies, particularly big tech companies, don’t…
Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…
WatchMojo CEO Ashkan Karbasfrooshan has written a series of smart articles about online video in TechCrunch, and here’sKarbasfrooshan’s recent “How to Make Money from Online Video.” TechCrunch is totally working my content corner, and if I had a pimp he’d comb his afro and kick Michael Arrington right in his man crunch. In fairness, Arrington wrote about…