Thousands of apples roll out of an NYC subway car. Drives message home with authentic/amateur feel. Big stunt, simple concept. Visually unforgettable.
The only thing it ‘aint (as of this writing) is viral. Under 20K views. Posted in 2006 this would be at a million views by now. Show me someone who claims to understand what goes viral and I’ll show you a liar. I did try to send the folks some tips (click more if you want to read them).
Want to know the bad-ass part of this? You’re watching f’ing CGI. No kidding. This entire thing was simulated. I watched it 4 times and had absolutely no clue. I was SURE it was real. See the “making of.”
For what it’s worth, CityHarvest.org (CityHarvest YouTube channel) I totally dig it. Maybe next time see if a popular web star like Happyslip (a former New Yorker) will be in it… and post it on her channel. Then it would be at 2 million and counting by now.
P.S. Found this on Vidque.com, where I also found this unviral video “Facebook Status Update During Ceremony.” I like curators now. Even old musty ones.