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Even New Online-Video Stars Do Product Placement

Even online-video noobs (like Britney Spears, who only started posting to her YouTube channel in early 2007) are selling out in product placements! But at least she can have some fun with it. The Nokia 5800 spotted in Britney’s “Womanizer” music video has an appointment scheduled for “product placement meeting.” Courtesy of Yahoo Video blog, where…

Amateur YouTuber Does Integrated Promotion for Take180. Too Bad Site Flounders Technically.

Another popular YouTube artist has been tapped for a comprehensive promotion that involves a sponsored video, significant promotion on the client’s website, and even online-media ads promoting the YouTuber. Kelly, the shoe-loving persona of Liam Kyle Sullivan, posted a recent video interviewing her Aunt Sarah (another Sullivan persona). The video mentions Take180, a website where…

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Creepy Old Spice Video Ad Wins “Worst Video Ad of 2008” Award

A Pegasus-like horse-plus-man guy is hanging out in the shower talking about how he’s two things at once. It’s a creepy video ad, topped only by a creepier website that loops his voice. I present you with the “double-impact” campaign for Old Spice’s Red Zone Body Wash Moisturizer. It’s based on the laziest marketing proposition…

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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…