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YouTube Finally Discovers Ad Format It Can Monetize

ByNalts

In a significant first, YouTube has decided to let advertisers inject their messages inside the video frame for select content on its site (see ClickZ or MediaPost). For an interesting piece that projects revenues for YouTube, see this post by Silicon Valley Insider. For an example of the ad, see this Smosh video and watch…

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The Marketeter’s Cheat Sheet to Viral Video

ByNalts

You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…

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Using YouTube to Sell Songs Via iTunes & Amazon

ByNalts

When I saw the recent “I’m on a Boat,” feauring SNL’s Andy Samberg and T-Pain, I felt like I was seeing an ad for a song. Turns out, Samberg has created an album/label called The Lonely Island (with NBC and others) to market his rap parodies. Interestingly, he’s not using the YouTube/Google “sell video” checkout feature I…

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Meet Viral-Video Creators at Metacafe Unfiltered

ByNalts

Revenue-sharing video site, Metacafe, has launched the first of a series called “Metacafe Unfiltered.” In this show, which I co-host with Angela Calman (MediaMogirl), we’ll meet some of the creators that have gained a following and earned money through Metacafe’s Producer Rewards program. The first episode was shot in LA and features SpacePainter — a…

4 Comments

  2. Ha! You totally included this, which has nothing to do with the topic of this blog, to suck up some hits on searches for Susan Boyle.

    Hey – this guy calls you his hero:
    http://www.reelseo.com/reelseo-refresh/9382/

    I’ve called you many things, but hero is not one of them. You’ve made too many “running away” themed videos, to qualify as any sort of hero.

    luvvin ya…. DahliaK

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