Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
Television advertising is learning a “new trick” from online advertising, writes Greg Pulier from MediaPos’s Online Video Insider. Pulier obserbed that the recent Ad:Tech conference in San Francisco had just one panel was devoted to television Some of the most well-known cable operators and telephone companies have been modifying their networks in ways that could…
Memes for dead kid from Nationwide commercial in Superbowl 2015
I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…
There are some nice nuggets in this piece by Robyn Tippins in AllBusiness.com. It’s titled “10 Ways to Succeed at Viral Video.” I especially like Robyn’s advice to gain student “thought leaders” to test and gain initial traction. And her willingness to “start over” if something doesn’t get a good early response. I rarely do…
YouTube is now offering live technical support via NALTS: North American Live Tube Support. It’s a volunteer-based system where you can get help with common YouTube problems such as file upload requirements, registration problems, account suspension problems, and other frequently asked YouTube questions. To demo the live support feature, see Help: Live YouTube Technical Support….
Have you discovered Mediated Cultures (Digital Ethnography by Kansas State University)? Professor Michael Wesch spoke at the Library of Congress, and posted his video of the presentation here. I haven’t been through the whole thing because I didn’t see Nalts in the index. Hah. It’s funny because it’s true. But I did see that Bnessel…
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mmm, I could go for a delicious beverage.
and a new job, but not at McDonalds.
Gnomes? Where’s their attribution?
Hmmm. The GEICO ads make fun of amatuer videographers. Their “you could spend 15 minutes online better (by NOT going to YouTube–implied and illustrated–) might catch on.
Here’s a tip for getting those chalky tablets to go down easier:
Don’t chew them.