Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
Forget the media with their satellite phones. For an an unmediated and humorous view into the war, check out Zack Scott on Revver or see his site at ZackScottReports.com. Here’s the context. Zack calls his friend Brock Wood, who is with the military and stationed in Iraq. Zack assumes Wood is oblivious to world events,…
Only a small fraction of online video-based advertising will be picked up by user-generated sites like YouTube and MySpace, according to a new report. Over the next four years, just 15 per cent of the total online video advertising budget, will go to user-sites, according to analyst Screen Digest (Financial Times via Next Generation). Arash…
Veoh video compass provides browser plug-in to augment your searches with video content. Growing quickly in popularity.
The EepyBird duo shows that if you have enough talent, you can move seamlessly from one major promotion to another — without anything particularly unique between. Fritz Grobe and Stephen Voltz are the mad scientists behind EepyBird, a physical theater company exploring how everyday objects can do extraordinary things. They’re the Michael Jordan and Tiger…
I’m linking to Vegemite’s website because you’re not allowed to.
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…
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mmm, I could go for a delicious beverage.
and a new job, but not at McDonalds.
Gnomes? Where’s their attribution?
Hmmm. The GEICO ads make fun of amatuer videographers. Their “you could spend 15 minutes online better (by NOT going to YouTube–implied and illustrated–) might catch on.
Here’s a tip for getting those chalky tablets to go down easier:
Don’t chew them.