Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
YouTube has a new “large print” design (youtube.com/xl) for web-connected televisions, laptops sitting far away, game consoles or browsers. It’s BIG and it’s simple, and thanks to George’s twitter for the news!
I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…
Below is “YouTube in 1985,” a video collaboration Matt Kobal. I had never heard of Matt before he asked if I’d play the role of a YouTube billing agent. The video depicts an imaginary 1985-version of YouTube. For the record, I had that much hair and more but spent my time drinking at the New Orleans World Fair, not working…
I just spoke with the Guru of Video SEO, Mark Robertson, to get some input on my chapter on video SEO (for “Beyond Viral Video”). I don’t think I succeeded on convincing him to just write the chapter (with credit, of course), but he’s been very generous with his insights. He’s got the smack daddy…
Oh I wish I’d have thought of this. It’s just perfect. The bum’s hand. MarquisdeJolie- please clarify any inaccuracies portrayed in this video. (He used to be homeless and has instructional videos on how to pick a good shopping cart).
Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank “Internet Industry Outlook” report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and some expect to move as much as 5% of…
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mmm, I could go for a delicious beverage.
and a new job, but not at McDonalds.
Gnomes? Where’s their attribution?
Hmmm. The GEICO ads make fun of amatuer videographers. Their “you could spend 15 minutes online better (by NOT going to YouTube–implied and illustrated–) might catch on.
Here’s a tip for getting those chalky tablets to go down easier:
Don’t chew them.