Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
I think it’s important for readers of “Will Video for Food” to know that this blog will be, effective September 1, sponsored by an advertiser. I will, of course, maintain complete objectivity in my reporting of online trends, video websites and techniques for getting your videos and ads seen and discussed. That’s paramount to the…
The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…
Would you trust your corporate or personal brand to strangers via UGC (user generated content)? I don’t mean the “conversations,” but the actual logo of the brand. Well I did, and it paid off! I made a video and tweeted last month inviting people to submit NaltsConsulting logos (offered a $100 prize for the winner),…
eMarketer reports online video is growing. Mkay. Not sure I have a lot to add to this, but Larry Kress has some analysis. Here’s the index of the report in case you feel like buying it for me. Paul Verna wrote it, but never interviewed me. So it must not be very comprehensive. Oh- and…
How much does a YouTube Partner make? It depends on a variety of factors. But it’s more than YouTube is making.
I’ve been long begging for a technology that allows amatuer videographers to populate multiple video sites with ease. You may like the popularity of YouTube and the money from Revver, blip.tv and Metacafe. But you can’t afford to miss sites like AOL Uncut, Yahoo or Google Video since they do deliver volume. I think I…
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mmm, I could go for a delicious beverage.
and a new job, but not at McDonalds.
Gnomes? Where’s their attribution?
Hmmm. The GEICO ads make fun of amatuer videographers. Their “you could spend 15 minutes online better (by NOT going to YouTube–implied and illustrated–) might catch on.
Here’s a tip for getting those chalky tablets to go down easier:
Don’t chew them.