Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
Red Giant software showed that, despite the horrific odds, a company can still produce great entertainment that also promotes a product… it helps that the product includes software effects for videos. Source: Mashable. It’s gotten 500K plus views on Vimeo, which I’d say represents about a 50% penetration to its target market (artistic video creators)….
New York Fries (via agency zig, which has the best agency website I’ve seen) has found a new pitch man in Gary Coleman (Different Strokes, and most recently seen in the National Inquirer falling asleep as a call-center employee). It’s so bad it’s good again! A Facebook app will give you your fortune predicted by…
What’s the primary difference between an amateur on YouTube and a professional creator? Not the production quality or style, silly. It’s the viewership. As you see below, the most-viewed partners are almost entirely professional. Yet the most-subscribed people are almost all amateurs. It’s a simple point, but important one: Don’t think subscriptions will necessarily lead…
I often do videos I don’t love, and they get lots of views for reasons I can’t explain. And then occasionally I do a video that I personally like, and the masses feel otherwise. This holiday video fits the latter category. I’ve watched it a dozen times, and it cracks me up. The stereotypical dysfunctions…
Online Video Reviews writes that Martin Sargent (Revision3’s Internet Superstar) is making a comeback. We like to think it was the star power of his guest last week, Nalts. Ironically Daisy Whitney, who I just fawned over yesterday, was the most recent guest. Marina Orlova (Hot for Words) also appears. Methinks someone in PR is…
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mmm, I could go for a delicious beverage.
and a new job, but not at McDonalds.
Gnomes? Where’s their attribution?
Hmmm. The GEICO ads make fun of amatuer videographers. Their “you could spend 15 minutes online better (by NOT going to YouTube–implied and illustrated–) might catch on.
Here’s a tip for getting those chalky tablets to go down easier:
Don’t chew them.