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Case Study: Human Flip Book Promotes Sub Shop

ByNalts

150 t-shirts. Hours of ironing images and taking carefully placed photos. 9 hours of an intern posing in them. The result? A human flip book (TheHumanFlipBook) to promote sandwich restaurant, A sub restauran, Erbert & Gerber, hired Colle & McVoy to produce the viral video, and the “making of” is as fascinating as the promotion…

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The Mad Search for the Most Popular Videos

ByNalts

I’ve noticed that my most popular posts are not my deepest thoughts about the future of online video, or about how amateurs can make money. Nope, if I want blogger popularity I simply write about what video is hot that week. Indulge me, dear readers, in an experiment. In this post I will write about…

The Intersection of Social Media and Video: 8 Tips

ByNalts

Let’s pretend we all share a common definition of social media. Video’s role toward that should be obvious. It’s another way to be social, and arguably more media. While online-video isn’t all social, it’s hard to imagine having a robust social-media presence without video. At the least, video is more social than the written word,…

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What is This Blog?

ByNalts

“Farting in Public” was just featured on the homepage of YouTube (thanks, editors!). This is my second time featured (last was for Viral Video Genius). So this is a brief post to explain WillVideoForFood.com to curious YouTubers. To read about “Farting in Public” and Spencer, visit this recent post. To see Spencer’s sequel watch “Ugly Caricatures.”…

New Book: “15 Minutes of Fame: Becoming a Star in the YouTube Revolution”

ByNalts

I thought I knew my fellow YouTubers well, but I learned some interesting facts about some of my favorites in a new book by Frederick Levy (see his YouTube channel). Levy covers some famous YouTubers, and me too. There’s a Q&A and some coverage about the NAPPY campaign I had almost supressed. Worth a read…

6 Comments

  2. As I hit send and got in my car, I thought about that. I even remembered the Steve Irwin moment (which I think you flagged). So you’re my designated taste editor. Sometimes I’m too edgy.

    In this case, the joke was supposed to be on bashing Steve for reminding us that there’s other news besides YouTube/Google. What was supposed to come across was self-depricating humor depicting me as caring about nothing else and resenting anyone that does.

    But it’s cleansed. At least two things are. Couldn’t find the third.

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