Place Your Bets. Shark Eats Octopus. Octopus Eats Shark.

ByNalts

Put your vote in before you watch it or it’s cheating. Here it is.

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Thursday Night TV Losing Its Reign?

ByNalts

I’m baffled why my agencies aren’t thinking like Jason Glickman of Online Video Insider. In ,” Glickman writes: …Advertisers can aggregate a reach of millions that rivals television. Many online networks even help with the translation between online numbers and GRPs so advertisers can slot the numbers right into their plans. Much of this reach…

Online-Video Ad Spending Up 24% Amid “Historic High” in Online Advertising Revenue

Online-Video Ad Spending Up 24% Amid “Historic High” in Online Advertising Revenue

ByNalts

Digital video brought $1.3 billion in revenue during the first six months of 2013, an uptick of 24 percent over the first half of 2012 at $1.1 billion. This according to recent report by the The Interactive Advertising Bureau (IAB). Some additional highlights Internet ad revenues grew to a unprecedented $20.1 billion in the first half…

Smoking May Be Hazardous to Your Viral Video Appeal

ByNalts

Don’t smoke in your next video. Never mind the health implications. It could impact your move from viral videos to mainstream television! Even Tom and Jerry had to quit smoking recently, and insiders are saying they haven’t gotten along well ever since. BBC News reports that Children’s TV channel Boomerang is going to edit scenes…