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Professional vs Consumer-Generated Video: Sales Impact Compared
ByNalts
There’s a long-time debate about the merits of professionally produced content (TV commercials) and user-generated content (like product reviews or sponsored videos). A comScore report shows that the combination of the two are more effective as measured by lifts in “share of choice” — that’s a comScore metric to quantify the ability of an ad to influence…
Get Seen: Online Video Resource by Steve Garfield
ByNalts
Steve Garfield was vlogging before there were video cameras or the Internet. I’m not sure what that looked like, but perhaps he just stood in front of Boston houses and talked. So it’s worth noting that his new book has a companion website… check out Get Seen: Online Video Secrets. I’m planning on copying his…
advertising | book | copyright | Online Video | Video Sites | YouTube
Chad Hurley (co-founder of YouTube) and Michael Robertson (counder of MP3.com)
ByNalts
Here’s a video from ZDNet that features part of a round table about consumer-generated media at the AlwaysOn Stanford Summit in Palo Alto, Calif. At first I’m bored by Chad. Then Michael kicks in, and I almost think we’ll have an intelligent debate. But it seems like the themes are: YouTube is creating a stage…
Kids Today: Quote from Socrates?
ByNalts
I remember a quote I received 16 years ago via e-mail — back in the days when you couldn’t verify things through Snopes, Google or Hoaxbusters. To put this time in perspective, a girlfriend challenged me to find the original name for Winnie the Pooh and it took a phone call to Disney’s librarian to…
Experiment: Do Long Videos Get Rated as More Popular?
ByNalts
As I posed last week, some of the most popular YouTube videos of the day/week have been oddly long. I surmised that some of the creators with avid fan bases are able to convince their viewers to watch most of a 10-15 minute vlog. As a result, those videos get high “attention scores” (which is…
Dead Video Sites Don’t Have Proper Funerals
ByNalts
Oh dear. Did I sleep through a Google Video death? It seems these video sites barely have the courtesy to send a “goodbye” card when they die. It took a while for me to realize TheDailyReel was RIP, and I just discovered this morning that Flix55 (the video-sharing site by a NYC television station) had vanished. Now…