Place Your Bets. Shark Eats Octopus. Octopus Eats Shark.
Put your vote in before you watch it or it’s cheating. Here it is.

Put your vote in before you watch it or it’s cheating. Here it is.

The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online videos. As a result, these videos are ignored, not shared, and often do more harm than good. In reaction to that mistake, we’re likely to go to the…
People often ask how I have time to make so many short videos. The truth is, it typically takes about 1-2 hours per edited minute of a video. This depends, of course, on how packaged a video is (and packaging doesn’t always equate with the “viralness” of the piece. This time includes conceiving, scripting, shooting,…
Check out this mother-load of social-media events and conferences compiled by JD Lasica (yes he’s alive and kicking, thank you). If it isn’t a complete list, then there are far too many damned social-media events. If it is complete, there are still too many damed social-media events. What’s clear to me is that it’s time…
If anyone tells you they know what will go “viral,” they’re lying. We all know the general rules: short, comedic, shocking, funny, sexy. But even those of us immersed in this space are surprised about what we think will go viral (like “Filthy Little Lemon” or “YouTube is My Wife“) and what viewers actually like….
It appears the “webstars” are on their 14th minute. The major online-video properties are now putting dramatic emphasis on professional content with big celebrity names. Every year at this time, the television networks showcase their new shows to advertisers in what’s called “up fronts.” This week the major online-video properties (YouTube, Hulu, Microsoft, Yahoo and AOL) mimicked…
This is fantastic… a couple guys find Osama Bin Laden using Google Earth. Great acting too… the guys are apparently part of an improv troupe in NYC- ChocolateCakeCity.com.