Place Your Bets. Shark Eats Octopus. Octopus Eats Shark.
Put your vote in before you watch it or it’s cheating. Here it is.
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advertising | book | Contest | Online Video
A Technology Platform for Video Contests
ByNalts
Memelabs has a platform for running viral-video contests. Didn’t know that existed until now, and it seems to make sense. It’s a better alternative to a “throw away” site that is custom designed by an agency. No big clients yet, but a number of active contests.
“Pulling a Bruno”
ByNalts
I now proclaim the phrase, “Pulling a Bruno.” Sacha Baron Cohen, who stared in the $150 million Borat sensation, saw his latest film plateau in the box office after a strong start from hard-core fans… presumably not motivated to evangelize the film to the mass market. You can use those three words, “Pulling a Bruno”…
AOL Video Grows Dramatically in August
ByNalts
Just yesterday I wrote about how we don’t care about AOL. Today, via Micropersuasion, I found some data that Hitwise makes public. Hitwise is a bit more reliable than Comscore because it draws on a panel of 25 million individuals via ISP data (10 million in the U.S.). Here’s the AOL Video growth chart, which…
advertising | book | marketing | Online Video | popular videos | Viral Video | YouTube
Free Online Monitoring Via YouTube
ByNalts
Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…
Your Blog Voice is Hoarse
ByNalts
Your blog sucks. Sorry to be the one to break it to you, but if it’s any comfort… mine does too. So let’s together learn “the art of storytelling and the science of journalism.” A new book promises to help us find our authentic voice and “craft bold content that will resonate with prospects and…
Mac’s New iPod Shuffle: My Social Media & Search-Engine Guinea Pig
ByNalts
Review of Mac’s new shuffle with remote-controlled headphones and voice control… this video explores this new device and gives it thumbs down.