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Old Media On “Death March,” And YouTube is “Draconian”
ByNalts
We are highly amused by thoughts from former Disney CEO (Michael Eisner) at the recent NATPE event (see TubeFilter for more). Eisner is now CEO of The Torante Company, and its digital studio is called Vuguru. Very web 2.0 branding. He speaks about traditional media’s “death march,” and says YouTube’s revenue share “draconian.” But he also…
BP Coffee Spill Parody
ByNalts
You’ve no doubt seen this already, but I feel the need to harass BP this afternoon… if only to ensure that BestBuy and GeekSquad isn’t singled out. I give you the BP coffee spill parody, one of the most viral videos of the week. It’s by the funny folks from UCB comedy… that improv theater…
Lady Bitches About Husband on YouTube. Goes to Court.
ByNalts
Interesting story about a wife that is in court for bitching about him on YouTube. Tricia Walsh-Smith, 49, is fighting a claim by her estranged husband, Philip Smith, that she engaged in “spousal abuse” by making the videos, which she says have been viewed more than four million times. She says he was planning to…
Gap Closes: Video Advertising Is Here (Finally)
ByNalts
This Dan Greenberg story in MediaPost is good news to online-video advertising enthusiasts. Seems the “gap” is closing, and online video is moving into critical mass. Did I just say “critical mass”? Oh well. Dan provides 5 reasons: Big brands be making video content investments Top agencies be making online video a practice/priority Agencies are…
Ice Age’s “Scrat” Reacts to Drunk German Squirrel
ByNalts
The ‘demon squirrel’ clip (below) has become a smash hit on the internet, according to the UK Telegraph. It’s been seen more than one million times, and is attracting a slew of critical and positive comments. The video is part of the Kremlin’s toughest anti-alcohol campaign, and was released after President Dmitry Medvedev described the…
Can a Crappy Video Effect Your Decision Making?
ByNalts
Roger Dooley (Neuroscience Marketing) writes about Dan Ariely (author of Predictably Irrational) research below. I hope they didn’t use a Nalts video as the “annoying” stimuli, but would certainly understand. Hey, Ariely… what DID you use? Dooley: “Ariely and fellow researcher Eduardo Andrade set out to see how [emotions impact behavior] effect played out in…
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OK now you’re just freaking me out with all these posts.
Great, Kevin. What’s it fer? What does this thang do? Quit making me feel like a backwoods hick and tell me whut this stuff does.
Quit sending me large files of porn please.