Sending Big Files (for free)

ByNalts

pigeon.gifI used to be a regular user of YouSendIt, but then it seemed to limit files and often upselling me. Pando has been a favorite — quite easy to use, although it does require a download (Mac or Windows). It’s also fickle sometimes.

Then here’s a new one… SendUit.

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YouTubers vs. Apple Tech Support (Power of Online Video Community)

ByNalts

This collaboration video by YouTubers (in which I’m included) is a great example of the power of YouTube’s community. When Xgobobeanx was given the runaround by Mac, her frustration led to this video. As I said in my clip (which appears at the end of this clip), “Apple has an obligation to treat every customer…

Professional vs Consumer-Generated Video: Sales Impact Compared

ByNalts

There’s a long-time debate about the merits of professionally produced content (TV commercials) and user-generated content (like product reviews or sponsored videos). A comScore report shows that the combination of the two are more effective as measured by lifts in “share of choice” — that’s a comScore metric to quantify the ability of an ad to influence…

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Debunking the Mythical Value of a Video “Subscriber”

ByNalts

Fifteen years ago I worked at a small newspaper in Georgetown. I was on the editorial side, but I used to hear my colleagues on the “dark” side of advertising boast about our subscription rates. They were 3 times the quantity of newspapers we printed each week! I asked our chief lying officer (CLO) about…

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