Samsung Calls Consumer Reports “Not Honorable”

Samsung CEO Geesung Choi called Consumer Union, the non-profit product-testing organization behind Consumer Reports magazine, “not honorable.” Choi on Monday cited the October 2010 issue of the magazine, which gave Samsung low scores on high-definition and standard-definition video camcorders.

“American magazine making JVC and Sony best-buy awards is insult to my family and character,” said Choi at a press meeting yesterday. “Consumer Deport (sic) will caused me great suffering and humiliation,” the CEO shouted at a press meeting that is already being satired on such online-video sites as Revver and YouTube. AP News reporter David Scheyd asked Choi to identify if Consumer Reports has any conflicts of interest or missinformation, but Choi declined to speak about the unfavorable ratings of the Samsung HMX-H204 and SMX-C24.

“We people of Samsung find better reviews by cooperative publishers like Very Eager Product magazine,” said Choi. The publication, according to Washington Post writer Richard Winters, is edited by Choi’s niece, Xiuxiu Ch’eng. Ch’eng’s previous review magazines were the subject of a CNN “Bogus Review” article. “When you see merchandise or merchant ratings, or prices that look too good to be true, be cautious,” said Heather Dougherty, analyst with Nielsen/NetRatings. Very Eager Product’s September 2010 issue gave Samsung’s digital-camera line “5 eager stars” and reports Samsung’s recent camcorders are “strong to please and suiting whole family needs for easy utilization and bright leadership in electronic consumer portfolio.”

Consumer Union President Jim Guest e-mailed a statement claiming he is “not concerned about Samsung’s allegations.” “It’s quite common for a manufacturer to dispute the credibility of our publication when we review them unfavorably,” wrote Guest. “We do our best to maintain objective reviews using consistant processes, and surveys of millions of consumers regarding their experiences with products and services.” Guest found himself facing similar attacks just months ago when the magazine’s poor review of the iPhone prompted Steve Jobs to call the magazine: “Lying liars who lie.”

Consumer Reports October 2010 issue “capable camcorders” awarded CR Best Buys to JVC’s A5 and Sony’s A10, crediting such attributes as image quality, excellent battery life and autofocus. The article indicated that manufacturers have discontinued DVD and MiniDV tape models.

Samsung is opting to depart from the evolving industry-standard of flash media. Choi said Samsung’s 2011 video cameras will “pursue new waters of storage and finer horizons for image holding,” citing the Samsung CMX2’s Iomega Zip Drive camera available in February 2010. He cited Samsung’s ongoing commitment to “make better society and humans.”

Sony USA CEO, Sir Howard Stringer, released a statement on Monday indicating that Consumer Reports maintains Sony’s respect. “We appreciate hard working Americans, and nothing says American like Consumer Reports.” Stringer asked that WillVideoForFood not use Stringer’s “Sir” title in reporting. JVC declined specific comment, but spokesperson Alice Preis acknowledged that the company was “f’ing stoked” about the magazine’s positive ratings on 5 of its JVC models.

Consumerist.com reported last week that “Samsung is not sure where Samsung apps will work,” and Technorati reported that Samsung has launched the highly anticipated Galaxy Tab claiming to be “just as good as the iPad.” Choi yesterday said the Galaxy Tab was “many appealing superiority” to the iPad, and projects 2010 sales to exceed the company’s adjusted forecast of 845 units.

Technorati reported in August that Samsung is overhauling its business model to remain competitive and innovative, and is diversifying its business. Samsung’s public list of affiliated companies, however, has no listing of what Technorati is calling Samsung’s new “Very Suspicious Supermarket” chain in the Bronx, NYC.

P.S. I’m kidding. Thanks, Slater, for pointing out this wonderful Samsung video promoting the, um, galaxy thing. Dang this is so wonderful! If you don’t smile watching this than you’re the Uncle Bus who appears in the video linked above. Appreciate the tip, Brett… I’m going to use this as a “best in class” of viral video marketing because it is.