Do you remember when marketers used to target men?
Here’s a commercial for Goodyear that plays to a husband’s fear of his incompetent wife driving. Thanks to the good folks at Reddit, and artfuldodger89‘s brilliantly titled post: “My tiny, inferior female mind cannot understand what this commercial is implying.”
Since I was dangerously close to having a “dark blog” here, I thought I’d share some recent online-video information that’s worth knowing. Online-video ad spending continues to grow, with 2017 looking to be passing $9 billion this year (it was $6.8 Billion in 2016). That’s according to recent research by the Interactive Advertising Bureau (IAB) as…
You’re either Republican or Democrat. Prolife or Prochoice. But where are you on the DRM issue? For or against. Some background in case you haven’t made up your mind (courtesy of Wikipedia): Pro-DRM: creators of digital works should have the power to control the distribution or replication of copies of their works, and to assign…
Congratulations, dear reader. We’ve made the cut. We’re one of the top 25 most digital publishers (David Garland “Rise to the Top”). Scoble made it too, so we have some good company. I use “we” in a collective sense, since I probably wouldn’t be in my 5th or 6th year of publishing without you. Yeah…
YouTube began in 2005 with a focus on community, but in recent years has logically put most of its energy into luring more viewers with frequency, becoming profitable, and attracting professional content and ads. So it’s refreshing to see the birth of “Creators’ Corner,” with has both a blog and a spot on YouTube. WillVideoForFood…
The week of July 4th was the worst week for television ratings in “recorded history.” (via System Video Blog). The weird thing about this story is I’m having trouble finding it validated on Reuters, Google News, Yahoo News, or Nielsen. The blogs are writing about it, and System Video Blog sources this Yahoo Asia site….
Dan Meth produced “Internet People,” an incredibly satisfying recap of some of the finest moments in online video. From Numa Numa to “Dick in a Box,” and all of the little moments in between. Misses a few highlights (like Pearl and Nalts) but it’s pretty comprehensive and entertaining. If you’ve come late to the online-video…
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I wonder how successful this ad was.
I haven’t watched commercials for a while, but have marketers really quit with the beer, truck, and erectile dysfunction ads?
@Alexis… no they havn’t. Didnt you know that now when you drink Coors, the can will tell you when the beer is cold and when it’s super cold! Now we dont need to rely on our own senses to tell us simple things like when beer’s cold! Isn’t that amazing?