Do you remember when marketers used to target men?
Here’s a commercial for Goodyear that plays to a husband’s fear of his incompetent wife driving. Thanks to the good folks at Reddit, and artfuldodger89‘s brilliantly titled post: “My tiny, inferior female mind cannot understand what this commercial is implying.”
What Video Export Settings Will Give Me the Best YouTube HD Quality? I get this question a lot, and here’s a nice resource by Brian Gary on KenStone.com, and it goes into great detail. What follows are a few of my own ‘high-level’ tips, followed by Brian’s specs and those of MrSafety,.. Your video export…
Thanks to Jan for these four videos, which will make your Monday pass a bit faster. They’re all short, weird, and mostly dug from the river of dung we call YouTube. Lala Guy (in shower smoking something) Man Bras (or “bro’s” as Kramer called them) England People at Englandshire (it looks like a Mighty Python parody but…
I love small businesses (I got my MBA in entrepreneurship). I want them to succeed in online-video marketing because it’s a guerilla marketer’s dream channel. That said, small businesses make lousy clients. That’s part of why I wrote Beyond Viral, and the chief reason I wrote the REELSEO Online Video 101 for Small Business (it’s…
When I worked for Johnson & Johnson, I was charged with reviewing the “eDetailing” space and helping J&J pharma brands determine if/how they should use eDetailing. (eDetailing was a way for marketers to educate physicians without barging down their office doors with pharmaceutical reps). This idea was not well understood by leaders who had sold…
I’m a long-time advocate of the AppleTV, and intrigued enough by the iTV that I’ve got one on route. So what’s the difference, you ask? First check out Ryan/NewTeeVee’s coverage of AppleTV vs. Roku vs. Boxeee. Liz/NewTeeVee provides more in-depth coverage of the AppleTV/iTV. So there’s no iTV. It’s just a new version of AppleTV,…
I made a spoof video last week called “Why You Should Rate” that was designed to point out a little YouTube myth. People think that a highly rated video with lots of comments means that they’ll get views. To further illustrate the point, the video itself is one of YouTube’s “top 20” highest rated videos…
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I wonder how successful this ad was.
I haven’t watched commercials for a while, but have marketers really quit with the beer, truck, and erectile dysfunction ads?
@Alexis… no they havn’t. Didnt you know that now when you drink Coors, the can will tell you when the beer is cold and when it’s super cold! Now we dont need to rely on our own senses to tell us simple things like when beer’s cold! Isn’t that amazing?