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SpeakerText Offers Video Transcript and Goodest Press Release Ever
Honestly I don’t want to summarize this Speaker Text press release (via Tim Post) because it reads like a crisp short story (see Post’s writeup). I’d feel like I was Cliff Noting a classic and depriving you of the experience of reading about a company as if you were between chapters of a Grisham novel…
Online-Video Ad Spend: Optimistic But Still “Sculpting Fog”
Don’t get depressed about the economy folks. Even wrecklessly stupid brands are squeezing old-media spending in favor of paid search, targeted interactive advertising, and … yes… even online video. Marketing and advertising spend on online video has a good future. Even though it’s a small sliver of online spending and difficult to measure (slicing fog),…
Can Peacock Crush YouTube?
Fox (News Corp.) and NBC Universal said on Thursday they will launch a free online video site this summer, featuring full-length movies and television shows in a challenge to YouTube. (Source: Reuters/Yahoo News). The two companies have also enlisted Yahoo, Microsoft and TimeWarner (AOL) as distributors of the entertainment on their websites.The move underscores how…
Can the Hype of “The Largest Ad Platform on Earth” Deliver?
With the anticipated surge in spending, media companies are scrambling to get in on the action. This is clear with Viacom’s suit against YouTube and the recent partnership between NBC Universal and News Corp. The two companies are creating a yet-unnamed “online video ad network.” News Corp. President-COO Peter Chernin called “the largest ad platform on earth.”…
Digvjay Singh is Poo Poo Head
Digvijay Singh is an Indian politician who’s litigating against YouTube, Facebook and other sites… issuing “DIRs” according to Times of India. And that’s not a “finite impulse response,” stalkerofnalts. Reports the Times: If the originators of hate mail can be identified Singh would be perfectly within his rights to move cases of defamation, perhaps even…
Babe Ruth’s “Take Me Out to the Ballgame” Contest
Nestle teamed with Major League Baseball on this “Take Me Out to the Ballgame” contest (they’ve even got a blog). Nestle’s agency asked me to propose concepts to promote it, but selected Rhett and Link, who did this clever Goth promo. Now viewers will vote the winner, and I’ve got my favorite: Babe Ruth ulele…