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Obscure Makeup Artist Goes from YouTube to Makeup Line
ByNalts
This Today show report highlights Lauren Luke, a single mom from England who found fame via YouTube make-up tutorials. Now she’s making money on YouTube, and has launched her own makeup line with Sephora. Her own makeup talents are more evident by her glowing face in the in the live shot than the interview clips…
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How to Cheat on YouTube
ByNalts
In today’s YouTube “highest rated comedy videos of the day,” my videos represent spots 5, 6 and 8. YouTube, as you probably know, represents the vast majority of online viewing. So does this mean I produced the funniest videos on the planet this weekend? Of course not. I have an advantage because I have a…
Happy for No Reason
ByNalts
Can you be happy without any reason?
Meet Viral-Video Creators at Metacafe Unfiltered
ByNalts
Revenue-sharing video site, Metacafe, has launched the first of a series called “Metacafe Unfiltered.” In this show, which I co-host with Angela Calman (MediaMogirl), we’ll meet some of the creators that have gained a following and earned money through Metacafe’s Producer Rewards program. The first episode was shot in LA and features SpacePainter — a…
Celebrities Do Shakespeare
ByNalts
What would it sound like if Shakespeare quotes were delivered by such actors as Jack Nicholson, Barack Obama, Jack Nicholson, Paul Giamatti, Johnny Carton, Robert DeNero, Droopy Dog, Ricky Gervais and Ron Howard? All of this from the mouth of impressionist guru Jim Meskiman, the voice of JibJab. Check him on YouTube. As I’ve said, he…
New Ad Units on YouTube
ByNalts
YouTube has been recently experimenting with a wealth of new ad units that go far beyond the adjacent display ads or lower-screen “InVideo” ads that sneak up. While pre-rolls are still rampant, the variety and quality of the creative is making them more bearable and effective. Here are some examples, and I’ve seen my own revenue per…